Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

December 01, 2009 13:59 ET

New CAA iPhone Application Helps Members Find Savings Everywhere

OTTAWA, ONTARIO--(Marketwire - Dec. 1, 2009) - Just in time for the holiday season, the Canadian Automobile Association (CAA) has launched an all-new iPhone application that can help members find savings all around them.

"It's the biggest shopping season of the year and CAA wants our members to know there are exclusive savings being made available to them wherever they go," says Lucy Imperiale, managing director of national programs and strategies for CAA. "By using our free iPhone app, members can easily find those special offers while shopping for the perfect gift, and keep some extra holiday cash in their pockets."

CAA's Show Your Card & Save® program provides members with the opportunity to instantly save or earn CAA Dollars® just by showing their CAA card at over 100,000 partner locations across North America, including hotels, dining, entertainment, and much more.

"These offers are of great value to our members, both during the holiday season and throughout the year," says Imperiale.

The new CAA Savings App automatically locates all these partners based on either a user's current location or any location they choose. Users can search by specific categories, view offer and partner details, map the best route to the partner, and get turn-by-turn directions to each location.

The application also includes a Roadside Assistance feature, which not only places a call to CAA, but also provides your GPS coordinates to help CAA locate you.

"This application is just one of a series of interactive tools CAA will be introducing in the coming months to provide our members additional value," says Imperiale. "With the ever growing number of Canadians using mobile devices, CAA wants to ensure we provide new ways for members to easily access CAA services while they're on the go."

"If you have an iPhone or an iTouch, be sure you download the free CAA Savings App before you do your holiday shopping," says Imperiale. "With so many ways to save, our app will make your holidays all the more special."

To download the CAA Savings App, go to: www.caa.ca/mobile or visit the iTunes App Store and search for "CAA Savings."

To learn more about CAA's Show Your Card & Save program visit: www.caa.ca/savings

About the Canadian Automobile Association (CAA)

CAA is a federation of nine automobile clubs serving 5.3 million members through 139 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the world, including national advocacy efforts on the environment, infrastructure, traffic safety, and public policy issues that affect Canadian motorists.

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