SOURCE: Haagen-Dazs

May 03, 2010 17:23 ET

New Classic Two Scoop Sundaes Introduced at Häagen-Dazs®

Shops Add Three Frozen Desserts to Menu

MINNEAPOLIS, MN--(Marketwire - May 3, 2010) -  Häagen-Dazs is proud to announce the arrival of the new Classic Two Scoop Sundae line. The "Classics" are a collection of recipes inspired by traditional ice cream sundaes that have been recreated with a modern twist. The shops will carry all three of the new frozen desserts, which will be made available for the classic price of $3.99.

Häagen-Dazs Shops brand manager Julie Michelutti says the Classic Sundaes are representative of Häagen-Dazs' reputation of using high quality ingredients to develop new, unique and delicious frozen dessert creations. The collection includes:

  • Midnight Classic -- Made with the new Midnight Cookies and Cream ice cream flavor, topped with hot fudge, crushed chocolate cookies and whipped cream.
  • Raspberry Classic -- Features Raspberry Sorbet and chocolate puffs topped with hot fudge and whipped cream.
  • Coffee Classic -- Includes coffee ice cream with chopped and caramelized hazelnuts, topped with hot fudge and whipped cream.

Prior to releasing the line nationwide, Classic Sundaes were first introduced through a month long taste test at various Häagen-Dazs Shops throughout Arizona, California, Florida and New York. Rave reviews led the company to make it available for customers everywhere.

For more information, visit http://haagendazs.com/shops/.

About Häagen-Dazs Shops
Founded in 1976, Häagen-Dazs Shoppe Company, Inc. is the U.S. franchisor of all-natural, super-premium ice cream shops across the United States with more than 250 locations. Passionate about providing the highest quality ingredients with superior customer service, Häagen-Dazs prides itself on offering top quality frozen desserts in environments for all ages to enjoy. For more information, please visit http://haagendazs.com/shops/, e-mail ownashop@icecream.com or call 1-800-793-6872.