SOURCE: Bosch Rexroth

January 08, 2008 11:00 ET

New Creative Diversions for Engineers -- From Bosch Rexroth Website

New Material on Bosch Rexroth's Creative Diversions Website Offers Unique and Comical Look at the Engineering Profession

HOFFMAN ESTATES, IL--(Marketwire - January 8, 2008) - -- "Wanna get away?" Southwest Airlines' clever adage for their marketing campaign could also apply to the average employee on a typical mundane day in the workplace.

While hard at work delivering solutions and technologies to the world's industrial machinery industry, employees at Bosch Rexroth occasionally find time for a well-deserved break. Luckily, they don't have to go far to enjoy a few moments of interesting and often hilarious tidbits from around the globe.

The company's "Creative Diversions" area on the web at is designed to inform and entertain visitors on a daily basis. Initially set up to celebrate the fun side of the engineering profession, the site has branched out to include music, videos, and even signs related to all types of workplace humor.

What began as part of a Bosch corporate promotional contest has turned into a hit for the Rexroth audience, including associates, customers and even the trade media.

"Creative Diversions was our Rexroth USA entry in the contest," said Kevin Gingerich, director of marketing services in Buchanan, MI. "We concluded that engineers love humor, and that we could draw many new visitors to our website if we stopped being serious for just a few minutes. And so far, it's worked."

Although the reach was good from the start, people have been signing up to receive the Creative Diversions webletter at a high rate. The webmaster receives numerous submissions for new diversions every day. For example, visitors can submit ideas for the "Funniest Computer Viruses" or "Funniest English Translation."

Visitors to the site can also enjoy a laugh by reading the "Top Ten Reasons NOT to Date an Engineer," and "You Know You're an Engineer If..."

Interested engineers may also read about "Rexroth's Top Ten Projects," which lists the company's most ambitious and exciting industrial automation and assembly technology projects; or they may choose to learn about lean manufacturing, or other relevant topics by browsing Rexroth's "Top Ten White Papers."

To sign up for the free Creative Diversions newsletter, please click here.

About Bosch Rexroth

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  • Contact:

    Bosch Rexroth Corporation
    Negin Neghabat
    5150 Prairie Stone Parkway
    Hoffman Estates, IL 60192
    Telephone (847)-645-3728
    Fax (847)-645-3728
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    Godfrey Public Relations
    Todd Walter
    40 North Christian Street
    Lancaster, PA 17602
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