SOURCE: Imagination Publishing

Imagination Custom Publishing

October 22, 2009 09:00 ET

New Custom Magazine for Senior Marketers to Debut Friday

ORANGE Magazine to Share Insight and Opinions About Custom Publishing, Branding and Integrated Marketing Programs

CHICAGO, IL--(Marketwire - October 22, 2009) - Imagination Publishing, a custom publishing agency, on Friday will debut a new custom magazine, ORANGE, to be distributed to senior marketing executives internationally.

The custom magazine, and its companion microsite, will share the magic of why custom content is the most powerful marketing tool for creating audience engagement.

"ORANGE magazine fills a void for CMOs; it goes way beyond the content in most marketing and advertising industry publications," says Jim Meyers, president and CEO of Imagination Publishing. "It covers cutting-edge issues developing around custom content and positions custom publishing as a critical part of an integrated marketing strategy."

The inaugural issue of ORANGE includes interviews with leaders at the Berlin School of Creative Leadership; Chris Brogan, co-author of New York Times best-seller "Trust Agents"; Anna Malmhake, VP of global marketing for The Absolut Company; Jeremy Gutsche, founder of Trendhunter; and Martin Lindstrom, author of "Buyology: The Truth & Lies About Why We Buy."

Online-exclusive content includes interviews with international pollster John Zogby and Ruy Teixeira, senior fellow with The Center for American Progress.

ORANGE's original content and striking design demonstrate a custom publishing program at its very best. The publication's masthead describes it as "both inspirational and aspirational, and sometimes confrontational."

One department, titled "Buy This Idea," features complete concepts for new custom content packages, along with a suggested ideal sponsor for each.

"Imagination has been a leader in custom publishing for fifteen years," Meyers says. "With ORANGE, we'll share our knowledge, insight and opinions with senior marketers around the country through our own ideal custom publishing program."

To learn more about ORANGE magazine, or to request a subscription, visit http://www.imaginepub.com/orange.

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