COLUMBUS, OH--(Marketwire - November 14, 2007) - BIGresearch (
http://www.bigresearch.com)
announces the release of the first version of their consumer-centered BIG
Dashboard designed to go beyond data and deliver actionable solutions to
marketers. The dashboard utilizes consumer insights from BIGresearch's
Consumer Intentions & Actions (CIA) Surveys over the last 36 months.
"The key to success for today's 'C' level executives is to get consumer
insights in a decision-ready format in order to make better judgments
faster. Unfortunately, most executives have an overabundance of data and
not enough information," said Gary Drenik, President & CEO of BIGresearch.
"Our new dashboard service provides all of the key consumer insights from
our monthly survey of 8,000 consumers trended over the past 36 months
presented in a customizable dashboard format," said Drenik.
The solution insights on the BIG Dashboard can be customized and trended
over the last 36 months by specific retailers or consumer groups by simply
choosing segments from a drop down menu. Consumer insights are displayed in
a user-friendly interface and are updated on a monthly basis.
"The BIG Dashboard moves beyond data to insight and puts the power to make
better decisions faster in the hands of senior level marketers," said
Drenik.
The BIG Dashboard is powered by the Marvelit software solutions platform.
In order to demonstrate the service, BIGresearch is making it available
with a 30-day market trial beginning 11/14/07 for select Marketers who
register at:
http://dashboard.bigresearch.com/
The BIG Dashboard can be customized to display the following types of
insights:
-- Future purchase intentions (90 day) by merchandise category (20
categories)
-- Purchase intentions (next 6 months) - durable goods
-- Key demographics (your store or competitors)
-- Store channel shares
-- Consumer confidence
-- Purchase deferrals
-- Financial plans
-- Impact of gas prices on spending
-- Consumer life changes
About BIGresearch
BIGresearch is a consumer intelligence firm providing insights of consumer
behavior in areas of products and services, retail, financial services,
automotive and media. BIGresearch conducts the Consumer Intentions and
Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More
information is available at
http://www.bigresearch.com.
About Marvelit
Marvelit is a software and solutions firm that has developed DASH, a
technology platform that enables the rapid deployment of dashboards to
facilitate decision making of Information consumers. Information Consumers
want easy access to corporate information and their needs change
frequently. With DASH companies of all sizes can create and deploy a
web-based dashboard in minutes accessing their data that provides immediate
value. For more information see
http://www.marvelit.com
Contact Information: Contact:
Chrissy Wissinger
BIGresearch
450 West Wilson Bridge Road
Suite 370
Worthington, Ohio 43085
(614) 846-0146