SOURCE: BIGresearch

November 14, 2007 11:11 ET

New Dashboard From BIGresearch Provides Answers, Solves Marketing Issues

Marketplace Insights Now Available in Decision-Ready Format, No More Excuses for Not Knowing Customers

COLUMBUS, OH--(Marketwire - November 14, 2007) - BIGresearch (http://www.bigresearch.com) announces the release of the first version of their consumer-centered BIG Dashboard designed to go beyond data and deliver actionable solutions to marketers. The dashboard utilizes consumer insights from BIGresearch's Consumer Intentions & Actions (CIA) Surveys over the last 36 months.

"The key to success for today's 'C' level executives is to get consumer insights in a decision-ready format in order to make better judgments faster. Unfortunately, most executives have an overabundance of data and not enough information," said Gary Drenik, President & CEO of BIGresearch. "Our new dashboard service provides all of the key consumer insights from our monthly survey of 8,000 consumers trended over the past 36 months presented in a customizable dashboard format," said Drenik.

The solution insights on the BIG Dashboard can be customized and trended over the last 36 months by specific retailers or consumer groups by simply choosing segments from a drop down menu. Consumer insights are displayed in a user-friendly interface and are updated on a monthly basis.

"The BIG Dashboard moves beyond data to insight and puts the power to make better decisions faster in the hands of senior level marketers," said Drenik.

The BIG Dashboard is powered by the Marvelit software solutions platform. In order to demonstrate the service, BIGresearch is making it available with a 30-day market trial beginning 11/14/07 for select Marketers who register at: http://dashboard.bigresearch.com/

The BIG Dashboard can be customized to display the following types of insights:

--  Future purchase intentions (90 day) by merchandise category (20
    categories)
--  Purchase intentions (next 6 months) - durable goods
--  Key demographics (your store or competitors)
--  Store channel shares
--  Consumer confidence
--  Purchase deferrals
--  Financial plans
--  Impact of gas prices on spending
--  Consumer life changes
    

About BIGresearch

BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com.

About Marvelit

Marvelit is a software and solutions firm that has developed DASH, a technology platform that enables the rapid deployment of dashboards to facilitate decision making of Information consumers. Information Consumers want easy access to corporate information and their needs change frequently. With DASH companies of all sizes can create and deploy a web-based dashboard in minutes accessing their data that provides immediate value. For more information see http://www.marvelit.com

Contact Information

  • Contact:
    Chrissy Wissinger
    BIGresearch
    450 West Wilson Bridge Road
    Suite 370
    Worthington, Ohio 43085
    (614) 846-0146
    Email Contact