SOURCE: New Frontier Media

December 11, 2007 06:30 ET

New Frontier Media Announces Launch of Penthouse On-Demand to Nearly 11 Million U.S. TV Homes

Launch Includes First Ever U.S. Adult VOD in High Definition

BOULDER, CO--(Marketwire - December 11, 2007) - New Frontier Media (NASDAQ: NOOF), a leader in the production and distribution of adult-themed and general motion picture entertainment, today announced the launch of its PenthouseTV Video-on-Demand service to nearly nine million U.S. cable TV homes and, separately, the launch of its PenthouseHD High Definition VOD service to cable TV systems serving more than two million U.S. homes. These launches will be supported with consumer print advertising beginning in February 2008.

"Just 90 days after our execution of a contract with Penthouse, we have successfully deployed this content to a significant footprint in the United States," said Ken Boenish, President of New Frontier Media. "Our distribution of this content in high definition is a first for adult VOD. We expect additional Penthouse VOD launches in both standard definition and high definition television over the coming months."

Immediately upon execution of New Frontier Media's contract with Penthouse, the company began to productize and market Penthouse products to its distribution partners. This work included primary research demonstrating the advantages of Penthouse versus competitive products. New Frontier is working diligently on the launch of a Penthouse linear TV channel and expects carriage of this service within the next 18 months.


This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All statements in this release regarding the future outlook related to New Frontier Media and the outcome of any contingencies are forward-looking statements. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. Please refer to the Company's most recent Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC's electronic data gathering analysis and retrieval system (EDGAR) at www.sec.gov.

ABOUT NEW FRONTIER MEDIA, INC.

New Frontier Media, Inc. is a worldwide producer and distributor of adult-themed and general motion picture entertainment. Under the "The Erotic Networks"® trademark, the Company delivers seven, full-time adult-themed pay-per-view networks to cable and satellite operators across the United States. Additionally, the Company is a leading provider of adult-themed Video-on-Demand content to cable and satellite platforms. These services reach over 150 million network homes.

New Frontier Media's MRG Entertainment unit produces original, adult-themed content and series that are distributed on premium movie channels in the United States and around the world. MRG Entertainment also develops and produces original, adult-themed event programming that is widely distributed on satellite and cable platforms in the United States. Additionally, MRG Entertainment manages a sales operation, which matches independent, mainstream film producers with film distributors around the world.

New Frontier Media owns and operates a digital broadcast infrastructure in Colorado, which serves content to broadcast, IP and wireless networks around the world.

For more information about New Frontier Media, Inc. contact Helen Patton, at (303) 444-0900, extension 102, and please visit our web site at www.noof.com.

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