SOURCE: Pandora Media

Pandora Media

January 19, 2010 09:39 ET

New Hire and Promotions Highlight Pandora's Strategic Focus on Multi-Platform Offerings

Elevating Key Personnel Marks Success in Premium Ad Sales and Business Expansion

OAKLAND, CA--(Marketwire - January 19, 2010) - Pandora Media, Inc. ( the premier provider of personalized Internet radio today announced the hire of Tim Leedom to the newly-created position of director of national accounts and the promotion of three key senior Pandora sales people to director of sales positions. These new positions will facilitate deeper client relationships with Pandora's ever-expanding roster of major advertisers, which continues its wide reach from automakers to CPG to pharmaceutical companies.

National account director: In this brand-new position, Tim Leedom is tasked with accelerating ad revenue growth at top brands. Well-positioned to do just that, Leedom comes to Pandora from Nike where he was U.S. media director at the corporate level, managing marketing and media strategy across many platforms, including TV, digital, print, radio, out of home and cinema. Prior to working at Nike, he sold advertising for Sports Illustrated and He holds an M.A. degree from York University, York, England.

Director of northeastern sales: Demonstrating a knack for breaking new accounts, Priscilla Valls brought in several key categories including pharmaceutical clients in 2009 -- a category previously absent from Pandora's client lineup. Before joining Pandora in August 2008, Valls was the advertising sales director for Answers Corporation, an industry leader in the social knowledge space, where she was the top performer in advertising sales.

Director of central region sales: Immediately preceding his move to Pandora in November 2008, Rob Thiel served as senior account executive at Gorilla Nation Media, an online advertising representative firm. As a top producer for Pandora in ad sales in Q4, Thiel was responsible for bringing Kimberly-Clark and Unilever into the Pandora lineup of advertisers.

Director of southwestern sales: Three-year Pandora veteran, Meaghan Kessman set a new standard in 2009 by bringing in the most new clients in automotive, quick serve restaurants and entertainment. Prior to joining Pandora, Kessman served for five years as a sales rep at integrated media companies, and CBS Sportsline.

"We're delighted with the success these new directors have brought to our premium display team," said John Trimble, Pandora's chief revenue officer. "Their promotions reflect our commitment -- in 2010 -- to provide our partners with strategic leaders as Pandora's multi-platform offerings continue to evolve."

About Pandora

Pandora ( is a personalized internet radio service available through personal computers, mobile phones, and a wide array of consumer electronic devices. With 43 million US listeners, 16 million of which use Pandora off the PC, Pandora is the world's largest internet radio service. By simply entering a favorite artist or song, listeners can instantly enjoy a personalized station based on Pandora's Music Genome Project™. For more than ten years, Pandora's team of professional musician analysts have been building the world's most comprehensive and intricate musicological database, manually analyzing over 700,000 songs across up to 400 distinct musical attributes per song. This musical 'DNA', representing every dimension of timbre, melody, harmony, and rhythm, captures each song's unique musical identity, and enables Pandora to quickly and easily create relevant playlists, full of discovery. 70% of the collection, which includes everything from early Baroque music to the latest hip hop, consists of tracks from independent artists and labels. Real time 'thumbs up' and 'thumbs down' feedback allows listeners to further refine their stations, which are stored and universally available through their account. More than 2 million new listeners join Pandora every month, including over 600,000 on mobile and CE devices.

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