SOURCE: CNH

CNH

April 13, 2010 11:48 ET

New Holland Joins May 2nd Episode of ABC's "Extreme Makeover: Home Edition"

RACINE, WI--(Marketwire - April 13, 2010) -  Most Americans are familiar with the ABC television series "Extreme Makeover: Home Edition." Each week on the show, a deserving family is selected to undergo a dramatic home "makeover," which may involve a demolition of the existing house and complete construction of an entirely new home. A team of designers, contractors and several hundred workers have just seven days to completely rebuild an entire property, including landscaping -- a project that normally takes up to nine months to complete.

In February, New Holland joined the crew of "Extreme Makeover: Home Edition" for a project in Texas, providing a New Holland D95B crawler dozer to level a home and help build a new one for a very deserving family.

For this project, the Carr family of Mineola, Texas -- a small town about 80 miles southeast of Dallas -- was selected for a home transformation. The Carrs' four adopted children have had to overcome severe physical and mental disabilities while living in a cramped and dangerous home. Compounding the family's struggles, the father has undergone pancreas and kidney transplants in recent years.

The family's small, three-bedroom home was at high risk for fire due to a faulty electrical system. The one working bathroom was inaccessible for the children, and the narrow hallways were difficult for them to maneuver. Plumbing leaks throughout the house also created mold issues.

Construction Equipment to the Rescue
When word reached the local construction community that the show had selected the Carr home, businesses, corporations and individuals from all over East Texas offered to contribute. One of the early volunteers was Eugene Toole, a local demolition contractor. Toole is a customer of Bane Machinery, a New Holland dealer with four locations in Texas, including the nearby town of Tyler. The staff at Bane Machinery quickly coordinated with the production crew to deliver the much-needed construction equipment to the site.

On a rainy Friday, the show's production crew and an army of more than 3,000 volunteers and donors descended on the Carr home. Once the power lines and water lines were moved, demolition on the home began. With Toole at the controls, his excavator tore through the shingles, plywood, trusses and studs, reducing everything to a pile of rubble within minutes. Toole then switched to the New Holland D95B crawler dozer to clear the rubble and build the pad for the family's new 4,800 square foot home.

"New Holland is proud, and expresses its appreciation for Bane Machinery, to be part of such a generous effort for this deserving family," said Ion Warner, senior director of marketing. "Giving back to the community is part of our organization's mission. Improving the lives of the Carr family is rewarding on many levels."

The New Holland crawler dozer will be seen on the episode scheduled to air on the ABC television network on Sunday, May 2, 2010, at 8 p.m. Eastern, 7 p.m. Central.

For more show information, visit www.abc.go.com/shows/extreme-makeover-home-edition.

The Emmy award-winning reality program "Extreme Makeover: Home Edition," now in its 7th season, is produced by Endemol USA, a division of Endemol Holding. It's executive-produced by Anthony Dominici. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.

For product information, please visit www.newholland.com. For a New Holland D95B crawler dozer product demonstration, see your local New Holland dealer.

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, compact and full-sized wheel loaders, crawler dozers, motor graders and telehandlers. More information is available at www.newholland.com. New Holland is a division of CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE: CNH), which is a majority-owned subsidiary of Fiat S.p.A. (MI: FIA). More information about CNH can be found online at www.cnh.com.

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