SOURCE: Sony Europe

Sony Europe

January 06, 2010 19:30 ET

New Home Entertainment Line-Up From Sony Redefines the Living Room Experience

Revolutionary Monolithic Design Concept, Networked Services and a 3D World Created by Sony Will Change How You View Home Entertainment Forever

LAS VEGAS, NV--(Marketwire - January 6, 2010) - CES


-- Unique Monolithic Design of home entertainment products has aesthetic appeal with a beautiful, simplified and minimalist style

-- BRAVIA Internet Video gives access to 'catch-up' TV and Internet services to open up a whole new world of entertainment possibilities

-- Seamless balance of design and technology creates an immersive cinematic 3D world

Give the room a unique design presence

The new 2010 home entertainment range from Sony will redefine how you view, receive and enjoy entertainment forever, placing your Living Room at the heart of the home entertainment experience.

Central to this concept, which extends across the 2010 line-up of BRAVIA® TVs, Blu-ray Disc™ Players and Home Cinema systems, is the Monolithic Design.

Monolithic Design uses beautiful surfaces, high-quality materials and a minimalistic, functional style to transform your living space. Everything is geared towards a unique entertainment experience -- from the ultimate performance when everything is switched on, to the beautiful design which complements your Living Room when it's turned off.

Every detail has been carefully considered; Monolithic TVs and speakers even recline at 6° to deliver the ideal viewing environment from contemporary, low furniture and add a sense of space to your room.

Explore a whole new world of entertainment

The new home entertainment range from Sony makes it easy for you to access an ever-growing variety of online content and digital services.

BRAVIA Internet Video lets you watch the programmes you missed on popular 'catch-up' TV services, beginning with Five On Demand™ from early 2010. Catch-up TV is one of Europe's fastest growing trends. It means you can forget the family arguments over the remote control and enjoy full-screen re-runs of your favourite TV shows at times that suit you.

There's also a whole world of free, on-demand videos to explore from sharing websites such as YouTube™, Dailymotion™ and many more. There's no need to hook up your PC or watch on a cramped screen; you can quickly access new videos and services as they're added and stream full-screen content direct to your TV.

Other online services include handy on-screen widgets which you can download to get real-time updates from websites such as Twitter™, Flickr™, Facebook™ and many more. Your online world of content and services will keep expanding so there will always be plenty more entertainment to discover and enjoy.

The 2010 line-up also features built-in Wi-Fi which makes it easier to enjoy online content at home with less clutter. Simply connect your TV or Blu-ray Disc Player to the Internet and browse, bookmark or play content using the XrossMediaBar™ (XMB™) menu and just one remote control.

The huge choice of home entertainment is completed by built-in access to digital TV channels. The Living Room revolution from Sony offers you endless entertainment possibilities.

Discover a whole new viewing dimension

Home entertainment has now moved into a whole new dimension with the introduction of Full HD 3D. You can forget about the blurry, coloured pictures and cut-out cardboard glasses of days gone by: the 3D world created by Sony uses an advanced new picture technology.

Put on the hi-tech Active Shutter glasses, switch on your surround sound system and you'll be transported into an amazing world of life-like Full HD 3D action which has to be experienced to be truly believed. It's just one of the innovations from Sony which brings revolutionary entertainment straight to your home.

With a unique Monolithic Design style, access to a world of online content and new 3D experience in Full HD, 2010 promises to be a momentous year in your Living Room.

Environmental Info

Sony Europe is constantly rethinking and re-evaluating its products, processes and potential impact on the planet.

Product: Sony is committed to ensuring its products continue to use less energy -- we aim to reduce the average power consumption of our products by 30% by the end of FY2015*

Process: Our processes throughout the supply chain are as environmentally conscious as possible, from product creation to waste disposal -- we aim to reduce CO2 emissions from Sony Group sites by 30% by the end of FY 2015**

Planet: Sony is determined that its practices as a business should be environmentally responsible -- our long term goal is to achieve a zero environmental footprint throughout the lifecycle of Sony's products and business activities.

Please refer to www.sony.eu/eco for more information on Sony's environmental activities

* Compared to the level of the fiscal year ended March 31, 2009

** Compared to the level of the fiscal year ended March 31, 2001

Product images are available on www.sony-europe.com/presscenter (section Press Releases or Media Library)

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.