BOSTON, MA--(Marketwire - November 20, 2009) - Technology users worldwide can now engage with
Aberdeen Group's primary research in a very personalized way to gain
valuable insights into their business practices and receive actionable
recommendations founded solely on Aberdeen's fact-based research.
"With Aberdeen's Interactive Benchmarks, technology users are asked to
answer a series of questions about their challenges, strategies, technology
usage, performance and more. They are then compared live against hundreds
of similar companies and provided a scorecard revealing how they stack rank
against their peers," said Adam Hollander, Business Unit Director,
Interactive Benchmarks. "We also provide them guidance on areas for
improvement as well as personalized recommendations based on Aberdeen's
primary benchmark research."
Over the past five years companies like IBM, Autodesk, EMC and others have
been leveraging custom tailored research portals from Aberdeen to better
engage with their prospects and customers. These well established
programs, now rebranded as Aberdeen's "Interactive Benchmark Flex Series,"
have helped solutions providers generate highly qualified sales leads as
well as qualify the value of their solutions with clients.
New to the product suite is Aberdeen's "Interactive Benchmark Express
Series" which is a turn-key solution for creating an online assessment
portal. These are based entirely on results from existing Aberdeen
Benchmark Reports and as a result can be developed very quickly. Clients
such as GHX, PGP and Wipro are already leveraging these tools today;
primarily to power marketing campaigns around specific topics and products.
"GHX works with suppliers that serve the healthcare industry in both North
America and Europe. These organizations continuously work to benchmark
their performance and identify areas of improvement," said Tina Murphy,
vice president, Supplier Market Development, GHX. "We have chosen to work
with Aberdeen because its new Express series will meet the needs of
healthcare suppliers and help measure their success." (GHX Intelligent
Supply Chain BI Assessment:
http://assessment.aberdeen.com/ZNoa8L5JNN/FDiy86/sponsor.aspx)
Express Series tools are now available and can be created across any of the
175+ Benchmark Reports that Aberdeen publishes annually.
"Aberdeen provides strategic insight to thousands of organizations every
year. Our Interactive Benchmarks allow us to continue that tradition in a
very dynamic and personalized way with end-users," said Andrew Boyd,
President, Aberdeen. "I am personally very excited about the possibilities
this solution now offers the market."
For more information please visit
http://www.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights
that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Adam Hollander
Aberdeen Harte-Hanks
(617) 854-5290
Adam.Hollander@aberdeen.com