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A New Leader in Online Gift Card Sales Emerges; Buy From Over 220 Leading Brands at LeverageCard.com
LeverageCard.com Now Offers Largest Array of Gift Cards Available for Purchase and Swap on the Web
| Source: Leverage Inc.
NEW YORK, NY--(Marketwire - January 14, 2008) - National Retail Federation Convention and Expo
-- Leverage Inc. announced today
that consumers can now purchase gift cards from more than 220 brands across
a wide range of categories through its free LeverageCard.com service.
Additionally, more than 320 merchants now allow users to register gift
cards on Leverage in order to exchange and earn interest on their
balances. By exceeding these industry-first milestones, Leverage now offers
consumers one of the most expansive selections of gift cards available
online.
Among the more than 100 new brands and retailers added since the launch of
LeverageCard.com in December
2007 are prominent names including Amazon.com, Au Bon Pain, Bath & Body
Works, Best Buy, Burger King, Cheesecake Factory, Circuit City, iTunes, Kay
Jewelers, KB Toys, Lord & Taylor, Macy's, Neiman Marcus, Ritz Camera,
Subway and Walgreens.
"We are proud to announce that so many A-list retailers are now on board
with Leverage and we look forward to making even more gift cards available
as we continue to expand our services and offerings," said Mark Edward
Roberts, CEO and founder of Leverage Inc. "Ultimately, we have created this
service to help busy consumers simplify the gift card shopping and
management process. Our rapid addition of retailers will provide a valuable
service to users who are interested in buying, registering or exchanging
gift cards on the heels of the busy holiday season."
Leverage is a free personal web application that offers savvy consumers a
virtual toolbox of ways to maximize the value of gift cards, reward and
loyalty resources online. This breakthrough in the gift card market is
designed to help busy users make shopping more efficient and enjoyable.
Leverage users can perform all of the following tasks with a single online
application:
-- Buy gift
cards from top retailers, restaurants and travel providers
-- Conveniently track gift card balances online
-- Earn
interest on gift card balances
-- Manage
loyalty and rewards programs
-- Maintain complete privacy of all personally identifiable information
Leverage also supports a unique virtual gift card exchange service that
allows consumers to instantly swap gift card balances online with 100%
protection against fraud.
The Gift Card Market
It's been estimated that two-thirds of consumers receive gift cards,
driving a market that exceeded $80 billion in 2006 in the United States
alone and approached $100 billion in 2007. Meanwhile, according to Jupiter
Research, more than 75 percent of consumers now have at least one loyalty
card, and one-third of the shopping population is estimated to have two or
more cards.
About Leverage Inc.
Leverage Inc. provides a free personal web application for users to manage
their gift cards and loyalty/rewards programs online. Leverage customers
have access to a single application that allows them to purchase, track and
exchange gift cards, earn interest on gift card balances, enroll in and
manage loyalty and reward programs, and will soon enable consumers to
receive highly targeted offers and savings from retailers. Furthermore,
Leverage will allow businesses to deliver offers and marketing messages in
a non-interruptive and completely transparent way at the very moment
customers are preparing to shop. Privately held and based in Irvine,
California, Leverage Inc. can be found at LeverageCard.com