SOURCE: Leverage Inc.

January 14, 2008 08:00 ET

A New Leader in Online Gift Card Sales Emerges; Buy From Over 220 Leading Brands at Now Offers Largest Array of Gift Cards Available for Purchase and Swap on the Web

NEW YORK, NY--(Marketwire - January 14, 2008) - National Retail Federation Convention and Expo -- Leverage Inc. announced today that consumers can now purchase gift cards from more than 220 brands across a wide range of categories through its free service. Additionally, more than 320 merchants now allow users to register gift cards on Leverage in order to exchange and earn interest on their balances. By exceeding these industry-first milestones, Leverage now offers consumers one of the most expansive selections of gift cards available online.

Among the more than 100 new brands and retailers added since the launch of in December 2007 are prominent names including, Au Bon Pain, Bath & Body Works, Best Buy, Burger King, Cheesecake Factory, Circuit City, iTunes, Kay Jewelers, KB Toys, Lord & Taylor, Macy's, Neiman Marcus, Ritz Camera, Subway and Walgreens.

"We are proud to announce that so many A-list retailers are now on board with Leverage and we look forward to making even more gift cards available as we continue to expand our services and offerings," said Mark Edward Roberts, CEO and founder of Leverage Inc. "Ultimately, we have created this service to help busy consumers simplify the gift card shopping and management process. Our rapid addition of retailers will provide a valuable service to users who are interested in buying, registering or exchanging gift cards on the heels of the busy holiday season."

Leverage is a free personal web application that offers savvy consumers a virtual toolbox of ways to maximize the value of gift cards, reward and loyalty resources online. This breakthrough in the gift card market is designed to help busy users make shopping more efficient and enjoyable.

Leverage users can perform all of the following tasks with a single online application:

-- Buy gift cards from top retailers, restaurants and travel providers

-- Conveniently track gift card balances online

-- Earn interest on gift card balances

-- Manage loyalty and rewards programs

-- Maintain complete privacy of all personally identifiable information

Leverage also supports a unique virtual gift card exchange service that allows consumers to instantly swap gift card balances online with 100% protection against fraud.

The Gift Card Market

It's been estimated that two-thirds of consumers receive gift cards, driving a market that exceeded $80 billion in 2006 in the United States alone and approached $100 billion in 2007. Meanwhile, according to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and one-third of the shopping population is estimated to have two or more cards.

About Leverage Inc.

Leverage Inc. provides a free personal web application for users to manage their gift cards and loyalty/rewards programs online. Leverage customers have access to a single application that allows them to purchase, track and exchange gift cards, earn interest on gift card balances, enroll in and manage loyalty and reward programs, and will soon enable consumers to receive highly targeted offers and savings from retailers. Furthermore, Leverage will allow businesses to deliver offers and marketing messages in a non-interruptive and completely transparent way at the very moment customers are preparing to shop. Privately held and based in Irvine, California, Leverage Inc. can be found at

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