SOURCE: Leads360


January 14, 2010 10:00 ET

New Leads360 White Paper Details Latest Technology and Techniques for Maximizing Enrollment Marketing ROI

Marketing Leaders in For-Profit Education Sector Identify Essential Online Tool Set for Student Recruiting

LOS ANGELES, CA--(Marketwire - January 14, 2010) - Leads360, the industry leader in sales lead management software, today published a new white paper featuring the collective insight of enrollment marketing leaders who manage the recruiting challenges and intense competition facing the for-profit education sector.

Today's economy has prompted a record number of adults, faced with unemployment or the possibility of a career change, to go back to school and pursue degrees. Enrollment at for-profit colleges has boomed as a result, but not without consequences. The Leads360 white paper titled, "Seize the Moment: A New School Approach to Growing Enrollment in the For-Profit Education Market," delves into the latest thinking and best practices for managing today's intense competition to successfully enroll the best students. A practical guide, the white paper offers six ways to increase enrollment, retention and ROI with handy tips to get started quickly.

"It's not the case today that you can just build an online enrollment program and people will come," said John Hall, CEO, Greenwood & Hall. "To be successful, you've got to have the best practices and processes in place, as the market leaders do."

The white paper is available for free download to higher education institutions and others involved in higher education admissions, marketing and enrollment management. To learn more about the Leads360 product line please visit

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

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