SOURCE: New Leaf Brands, Inc.

New Leaf Brands, Inc.

April 21, 2010 08:30 ET

New Leaf Brands Appoints Arena Partners as Strategic Marketing, Branding, Positioning, and Advertising Partner

Arena Partners Responsible for Celebrated Advertising Including Tropicana, Life Savers, FILA, AT&T and US Postal Service Campaigns

ORANGEBURG, NY--(Marketwire - April 21, 2010) -  New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced today the appointment of Arena Partners as its strategic marketing and advertising partner. Arena Partners has been working with New Leaf to further focus consumer positioning, advertising, graphic design, collateral materials, point of sale and website development. The new improved New Leaf website,, will re-launch May 15, 2010.

Arena Partners is an expert in brand development and advertising focused on building healthy lifestyle brands. Since its founding over six years ago, the agency has created successful campaigns for clients including Reebok, Vital Choice Wild Seafood & Organics, Naked Juice, Guiltless Gourmet, The Natural Dentist, Sanfaustino Calcium Water and more.

Arena is comprised of two senior partners who earlier served on ad agency teams responsible for breakthrough campaigns such as Tropicana, Life Savers, FILA, AT&T and the US Postal Service. The agency's proven track record improves the odds for breakthrough branding. Arena's streamlined, virtual team structure eliminates layers, overhead and saves time and money.

"We're delighted to help New Leaf build on their great success," said Sam Gulisano, Partner with Arena Partners. "New Leaf is the taste leader, and our job is to take that message strikingly forward. Eric Skae transformed a breakthrough idea into a breakthrough product line. Helping Eric take New Leaf to even higher levels is a welcome challenge."

"Marketing, advertising and brand awareness are all key ingredients to building strong and successful brands. Arena Partners are experts in these fields having worked with several large retail and beverage companies in developing breakthrough campaigns, and we are happy to have Sam, Peter and their team on board to lead our effort," stated Eric Skae, President and CEO of New Leaf Brands.

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About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 14 unique flavors and sweetened with 100% organic cane sugar. In the US, the refreshing beverages can be found in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit or follow New Leaf on Twitter at and become a fan on Facebook at

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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