SOURCE: New Leaf Brands, Inc.

New Leaf Brands, Inc.

April 15, 2010 09:11 ET

New Leaf Brands Extends Presence in Asia Through Largest Supermarket Chain in Thailand

ORANGEBURG, NY--(Marketwire - April 15, 2010) -  New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, is pleased to announce that New Leaf is now being sold at Central Food Retail Company Limited (CFR), the largest supermarket chain in Thailand.

CFR was established in 1996, and today consists of Asia's finest food stores offering the most extensive and exclusive selections of food from all around the world. CFR currently operates 115 branches nationwide with 79 stores in Bangkok and 36 stores located in upcountry. CFR is recognized globally as the "Number 3 World's Greatest Food Retailer" by The Grocer Magazine, UK, "Top 10 to Watch Global Food Retailer" by IGD UK (The Institute of Grocery Distribution), and reader's choice of "Trusted Brand" by Reader's Digest Magazine, Thailand. For more information about CFR visit

Nick Reitmeier, Vice President of CFR, with 23 years of experience in fine food retail and host of the cooking show "Cooking for Fun" on TV Weekly, commented, "At Central Food Retail our number one goal is to bring our customers the best quality products from around the world. After tasting New Leaf and witnessing the traction that New Leaf has gained in such a short time in the United States, we did everything we could to begin selling the product in our stores in Thailand. We are excited to be the first company to bring New Leaf to Thailand and look forward to a thriving relationship."

Eric Skae, New Leaf President and CEO, stated, "In late January we began selling New Leaf in Hong Kong, Taiwan and Shanghai, China. Today we are excited to further expand our distribution in Asia through Thailand's largest supermarket chain. We have a great relationship with Nick and his team and are confident that we are only starting the scratch the surface of our presence in Asia."

About New Leaf Brands, Inc.
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product and was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar. For more information, please visit

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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