SOURCE: New Leaf Brands, Inc.

New Leaf Brands, Inc.

March 24, 2010 09:21 ET

New Leaf Doubles Distribution With Manhattan Beer in the New York Metro Area

Campaign Launch Set to Re-Shelve New and Existing Locations and Offer New Product Mix

ORANGEBURG, NY--(Marketwire - March 24, 2010) - New Leaf Brands, Inc. (OTCBB: NLEF) (the "Company"), a provider of great tasting, all natural, healthy beverages, is pleased to provide an update on the Company's expanded distribution agreement with Manhattan Beer, the largest beverage distributor in the New York metro area.

Manhattan Beer has launched an expanded campaign to distribute the 'Official Beverage of Taste' in the New York metro area, more than doubling the current distribution of New Leaf to over 4,000 cold box locations. New Leaf will be re-shelved with proprietary merchandising displays at the ideal consumer eye level and stocked with the Company's trademark green color glide rack at new and existing accounts. Additionally, Manhattan Beer will begin distributing New Leaf's new unique product line of half and half and flavored lemonades made with 10% fruit juice and Organic Cane Sugar.

Bill DeLuca, Senior Vice President of Sales and Marketing of Manhattan Beer, commented, "Our relationship with New Leaf has gone exceptionally well since we began working together in 2008. We have seen demand steadily increase for New Leaf's high quality beverages and gain more and more traction with our customers. The growth that New Leaf has shown in a short period of time is no surprise to us because of their attractive branding, and above all else, the product tastes great. Now is the opportune time to offer New Leaf in more locations and aggressively market the product with new prominent glide racks. As we enter the summer months we expect our campaign to make New Leaf 'The Official Beverage of Taste' for New Yorkers to be a big success."

Eric Skae, New Leaf President and CEO, stated, "Manhattan Beer has been a cornerstone in our quest to establish New Leaf as a leading national brand. Billy DeLuca and his team have been a pleasure to work with since day one and we are impressed with the distribution campaign they have put together to expand New Leaf's distribution in one of the largest and most significant beverage markets in the United States. I am confident that our new shelf positioning along with our custom green glide racks will drive trial, awareness and brand recognition, while attracting new and repeat customers. Lastly, we are very excited to launch our refreshing line of 100% natural half and half and flavored lemonades made with the same natural ingredients, and organic pure cane sugar sweetener, that fans of our tea have come to expect with the addition of 10% real fruit juice. I encourage everyone to try our new half and half and flavored lemonades when they purchase beverages in New York City."

Tired of lemonades that contain high fructose corn syrup, artificial ingredients and little or no fruit juice? Now choose a better lemonade: New Leaf 100% natural lemonades are sweetened with pure organic, evaporated cane juice, contain 10% real fruit juice -- and taste like no other lemonade.

About Manhattan Beer Distributors:

Manhattan Beer Distributors was established in 1978 and today is one of the largest single market distributors in the United States, servicing more than 25,000 accounts in the New York City metro and surrounding areas covering 15 counties. From the humble beginnings of operating out of a 4,000 square foot warehouse with 3 delivery trucks, Manhattan Beer Distributors has managed consistent growth for over 30 years. Today, Manhattan Beer delivers more than 28 million cases annually and represents over 50 suppliers and offers some of the highest quality products in the world. For more information, please visit

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product and was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar. For more information, please visit

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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