SOURCE: New Leaf Brands, Inc.

October 22, 2009 09:00 ET

New Leaf Tea Expands Distribution in Whole Foods Throughout the Northeast and Mid-Atlantic Regions

Distribution Includes an Additional 22 Whole Foods Stores

SCOTTSDALE, AZ--(Marketwire - October 22, 2009) - New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of healthy beverages for consumers that are great-tasting and made only with high quality ingredients, announced today that it has expanded the distribution of New Leaf Tea into Whole Foods Markets in the Northeast and Mid-Atlantic regions to include an additional 22 stores.

"It has been very exciting to work with a company where employees take such pride in the products they carry in their store. Whole Foods is a perfect strategic fit for New Leaf given the vast choices for only unsweetened teas in the cooler. The target audience at Whole Foods fits the niche of people looking for something sweeter without having to choose something with high fructose corn syrup," stated Toniann Fonte, Demo Manager for New Leaf.

Audy Espinal, New Leaf's Territory Manager for Manhattan added, "New Leaf is on fire in Whole Foods. In a short amount of time, our products have gained significant traction. Sales have been trending upward every week and I have seen stores go from 5 cases to 25 cases sold every week, all in less than three months. Consumers and staff love our product, want to see more flavors and enjoy our demos. I look forward to seeing New Leaf continue to grow in popularity."

About Whole Foods Markets:

Whole Foods Markets is a food retailer of "natural" and organic products, including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese, whole body, floral, pet products, and household products. The company sells both organic and "conventionally grown" produce, and national brands. The company is consistently ranked among the most socially responsible businesses and placed third on the U.S. Environmental Protection Agency's list of Top 25 Green Power Partners.

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing healthy beverages for consumers that are great-tasting and made only with high quality ingredients. New Leaf Tea was the company's first product that was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, pizzerias and other retail establishments. For more information, please visit

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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