SOURCE: [x+1]

[x+1]

November 18, 2009 10:24 ET

New Media+1 Platform From [x+1] Puts Marketers, Agencies in the Driver's Seat of Online Targeting and Decisioning

Ability to Seamlessly Integrate Consumer Data From Multiple Sources, Optimize Across Entire Media Plan and Intuitive Point and Click User Interface Sets Media+1 Platform Apart in the Industry

NEW YORK, NY--(Marketwire - November 18, 2009) - [x+1], the leader in online targeting and decisioning today announced the release of Media+1, its new media targeting platform. The new platform includes a rich, intuitive user interface that enables agencies and marketers for the first time to create custom audience targeting segments and conduct highly targeted ad exchange buys that deliver measurable results.

Unlike other solutions, Media+1's open data architecture allows users to incorporate virtually any consumer data source -- customer or third-party -- to build highly targeted audience segments of the most likely responders based on a combination of behavioral, demographic, geographic and IP characteristics. Media+1 then searches across multiple major inventory sources including the ad exchanges to conduct real-time impression bidding and buying matched to the segments it created, ensuring the right ad is shown to the right person at the right time purchased at the right price.

Media+1 is much more than a one-function "point solution" enabling ad exchange media buys -- it's a full-featured media targeting platform. It delivers precise audience targeting, either via creation of custom business rules or by tapping the powerful algorithms of [x+1]'s patented Predictive Optimization Engine™ (POE) to analyze audience response patterns.

Media+1 also offers optimization across an entire media plan by integrating and evaluating media buy data from ad exchanges, ad networks and publisher sites via API integration with third-party ad server log file data. This comprehensive view of the entire media plan performance, combined with [x+1]'s rich analytical engine gives media buyers the most advanced audience analysis. It also provides digital media attribution analysis, which led to [x+1]'s recognition as a "Strong Performer" by Forrester Research in its recent Interactive Attribution Wave Report. All of the reporting and analysis generated by Media+1 is singularly focused on delivering clear, actionable insights to guide the media purchase decision process.

The Media+1 platform, whose individual modules have been in beta testing with a number of major brand clients for months, is set for general market release on December 15th.

Other benefits of Media+1:

-- Users of Media+1 can discover drivers of campaign performance through detailed reach, frequency and attribution analyses, allowing them to adjust and improve the quality of future campaigns.

-- Advanced content filtering ensures that ads only appear on "brand-safe," appropriate sites, using a context-aware targeting system built on industry leading site content analysis tools.

-- Virtual Audience Networks, built on the Media+1 platform, refine campaign delivery after every impression, click and conversion to deliver a target audience at a target price without waste.

-- The ability to create custom targeting lists: data related to consumer actions captured by [x+1] or a company's ad server can be analyzed and mined in POE to create custom lists for retargeting and upsell/cross-sell through Media+1.

"Until now, our technology and our expertise have worked in tandem to help major brands create high-performance audience segments that have driven significant conversion lift and boosted sales," said John Nardone, chairman and CEO of [x+1]. "Now with the all new Media+1 platform, we are not only teaching them to fish but giving them the fishing pole as well -- putting the power of our open data architecture, holistic media plan optimization and advanced analytics in their hands through an easy-to-use interface. Also, we are giving them an ability to integrate consumer data from across the entire spectrum of sources, a capability unmatched in the industry."

About [x+1]

[x+1], the leader in online targeting and decisioning, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first online targeting and decisioning platform for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its audience targeting solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.