SOURCE: Eloqua

August 06, 2008 09:00 ET

New Offerings From Eloqua Deliver Maximum Marketing Impact and Accelerated Time-to-Value

Broad Range of Deployment Options Enable the Ultimate in Flexibility and Speed of Implementation for Customers and Partners Worldwide

VIENNA, VA--(Marketwire - August 6, 2008) - Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced new customer programs and integration capabilities that accelerate and simplify the deployment of the company's award winning marketing automation platform, Eloqua Conversion Suite. With these powerful new options, Eloqua customers can now quickly and easily turn their marketing ideas into measurable business results and a competitive advantage. Eloqua's new deployment offerings, based on more than 500 customer implementations, ensure that customers experience a fast and successful launch while also gaining access to best practices in demand generation and lead management that are key to long term success.

"We selected Eloqua because of its combination of automation and sophistication," said Lori Trahan, director of marketing, ChoiceStream. "Eloqua is a valuable addition to our marketing strategy that allows us to execute more campaigns, target our messaging and measure the return on our marketing investments. Eloqua's team understands those objectives and helped us deploy key marketing programs in record time."

Easy to Deploy, Easy to Integrate

Eloqua offers customers a broad range of deployment options to ensure a fast, easy, smooth and successful implementation:

--  Eloqua SmartStart - For customers who want unparalleled time-to-value,
    Eloqua's accelerated five-day launch program speeds the adoption of not
    only the Eloqua application, but also the integrated marketing and
    sales processes that are proven to improve campaign response, increase
    top line revenue, and boost marketing efficiency. Hosted at either
    Eloqua or a certified Eloqua partner facility, the SmartStart program
    ensures that in just five days customers are fully trained and ready
        - Execute an integrated email and web campaign
        - Gain valuable customer insight with website tracking and lead
        - Ensure high email deliverability with dedicated IPs and custom
        - Manage customer communication preferences with subscription
        - Improve marketing and sales alignment with real-time synching of
          marketing and sales data
        - Qualify and rank leads with Eloqua Co-dynamic™ Lead Scoring
        - Apply the marketing best practices learned from one-on-one
          consulting with Eloqua experts

--  One-Day Deployment - Ideal for certified Eloqua partners and power
    users, Eloqua's rapid launch program provides access to the Eloqua
    environment within hours. The one-day deployment option helps
    facilitate the continued growth of Eloqua's global partner ecosystem,
    while giving product experts more flexibility and control over the
    implementation of their Eloqua application.

--  One-Click CRM Implementation - Eloqua makes it easier than ever for
    customers to integrate their marketing database with their Customer
    Relationship Management (CRM) system. Developed using best practices
    learned through hundreds of CRM configurations, Eloqua's CRM
    configuration wizard guides customers through the process of
    synchronizing marketing and sales data, putting actionable insight into
    the hands of sales organizations with just one click.

"We are passionate about sharing our knowledge with our global customer and partner community," said Paul Teshima, senior vice president, client services and support, Eloqua. "Our newest service offerings, backed by industry best practices, will make it even easier for our ecosystem to quickly deploy, integrate and execute on high-value marketing programs and campaigns."

About the Eloqua Conversion Suite

Eloqua Conversion Suite, which is available in Enterprise, Team and Express versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language™, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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