September 26, 2007 08:00 ET

New Picnik Premium Changes the Photo-Editing Landscape

Picnik Premium Combines the Power of Traditional Photo-Editing Software With the Ease and Convenience of the Web for $24.95 a Year

SEATTLE, WA--(Marketwire - September 26, 2007) - today unveiled Picnik Premium, a new Web-based photo-editing application that allows anyone to quickly and easily edit, enhance, share and print photos from any Internet browser (IE, Firefox, Safari, Mozilla, etc.) and with any computer platform (PC, Mac, Linux).

Picnik Premium delivers the one-click auto fixes, basic editing tools (red-eye removal, crop, rotate), and special effects (text, black & white, soften) beginners love, as well as the more sophisticated photo tools more serious photographers can't live without. Picnik also integrates seamlessly with popular photo-sharing sites like Facebook, Flickr, Picasa Web Albums, Photobucket, and anywhere else your photos are stored.

Picnik Premium's revolutionary, Web-based approach gives users access to an ongoing stream of new features and improvements for the extremely affordable price of $24.95 a year. Unlike retail photo-editing software, which is expensive, complicated and subjects users to the hassle of disk-based software updates, Picnik Premium updates appear automatically, with nothing ever to download or install.

"We created Picnik Premium to give everyday people photo-editing superpowers and allow anyone to do truly amazing things with their photos," said Jonathan Sposato, CEO of, "Over the past several months, more than a million and a half unique visitors have experienced the power and fun of Picnik; their ongoing feedback and ideas -- and the stunning pictures they've shared with us -- have fed our own passion for delivering a fantastic premium experience. Today, we're thrilled to officially launch Picnik Premium."

Picnik Premium brings online photo-editing to a whole new level, with a variety of tools that can be combined together in almost infinite ways to fine-tune your pictures or create works of art. A complete list of the Picnik Premium features is available at

As part of Picnik Premium's never-ending feature stream, Picnik plans to release additional editing features and special effects in the coming weeks and months, including Clip Art, Enhanced Text, with dozens of new font styles and text effects; new and enhanced Shapes, Batch Upload, Batch Editing, Edge Detection and Watermark.

Beginning today, a one-week free trial of Picnik Premium is available at After that, a one-year annual subscription to Picnik Premium can be purchased for the low price of $24.95 a year. The basic Picnik photo editing experience will continue to be free for all users.

Also today, the Picnik team introduced its new PhotoBucket bridge, which provides seamless integration for more than 40 million Photobucket users. The team has also been enhancing its Facebook integration, and now allows users to edit their own and friends' profile pictures with just one click. You can also browse your Facebook friends' photos and quickly push any photo into your Facebook Newsfeed with just one click. The team will continue to provide updates about new features on the company blog.

About Picnik

Picnik was founded in the fall of 2005 and is headquartered in Seattle, Washington. The Picnik team is dedicated to making great, affordable software for real people, eating the food at Pike Place Market, and taking pictures that bring to life great memories of times we've had with friends and family.

For additional information (press only), or to schedule interviews with Picnik CEO Jonathan Sposato, please contact:

--  Erica Chandler | MWW Group, 206.505.8351,

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