SOURCE: MarketResearch.com

MarketResearch.com

April 20, 2010 09:08 ET

New Report Assesses the Future of Payment Card Loyalty Programs

ROCKVILLE, MD--(Marketwire - April 20, 2010) -  MarketResearch.com has announced the addition of Datamonitor's new report "The Future of Payment Card Loyalty," to their collection of Consumer Loyalty market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2641030

The Future of Payment Card Loyalty analyses the history, current situation and future of the global payment card loyalty market. Utilizing a mixture of proprietary quantitative data and qualitative research, this report looks at how payment card loyalty programs work, their impact on card issuance, usage and revenue, and how key players are adapting to a dynamic and competitive environment.

Highlights:

Payment card loyalty programs are an established feature of all markets globally. In each of these regions they continue to exist as either cash back, points based, or club model. They are an established and expected feature of the market and will not disappear anytime soon.

Payment card loyalty programs on average have a positive effect on card usage and revenues. This includes an average share of 55% of cards in issue, 60% of transaction volumes, 71% of transaction values, and 61% of balances outstanding.

Issuers and schemes have little choice but to adapt and evolve payment card loyalty programs due to economic and other pressures. These changes include a focus on specific consumer segments, greater focus on personalization, leveraging retail brands, and leveraging new technology.

This Report Will Help You...

  • Understand what card loyalty programs can do for your business by understanding what they are, and how they have developed.
  • Plan effectively with concrete data providing solid understanding of what loyalty programs are capable of achieving.
  • Find out how payment card loyalty programs can benefit your company with real world examples of key player strategies.

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2641030

Contact Information