SOURCE: MarketResearch.com

MarketResearch.com

March 29, 2010 09:09 ET

New Report Uncovers Flaws in Financial Product Alerts

ROCKVILLE, MD--(Marketwire - March 29, 2010) -  MarketResearch.com has announced the addition of Javelin Strategy & Research's new report "Financial Alerts in 2010: Addressing Seven Critical Flaws is Essential to Building Alerts That Attract, Enrich and Keep More Customer Relationships," to their collection of Banking market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2605567

Financial alerts have the potential to initiate timely, practical and actionable 'conversations' between financial institutions and their customers, delivering unprecedented control to customers over how they monitor and manage their money. Too often, however, alerts fall short because they are not useful enough, are not timely enough or are too difficult to set up and tailor. This report, which builds on Javelin's 2009 Financial Alerts Forecast and segmentation analysis last November, delves into seven flaws that are slowing the adoption of alerts, introduces a Javelin model that financial institutions can use to prioritize which alerts to roll out first, and explores four ways to minimize the need for cumbersome control panels to turn on and tailor alerts. In addition, the report examines critical lessons from 19 companies, inside and outside the financial services industry, that are taking innovative approaches to alerts. The profiled companies, which range from banks and card networks to technology vendors and travel start-ups, include Bank of America, Bank of Ica (Peru), Bank of Stockton, ClairMail, Diebold, Digital Insight, Discover, Ecofuturo Bank (Bolivia), First Valley Bank (Philippines), Fiserv, Geezeo, Habitchanger.com, Jwaala, MasterCard, Mercantile Bank of Michigan, Mint, Visa, Yapta and Yodlee.

Topics covered in the report include...

  • Why are financial alerts critical to financial institutions?
  • What is keeping more consumers from trying and using financial alerts?
  • How should financial institutions prioritize which alerts to build first?
  • How can financial institutions improve usab panels?
  • Who is using alerts in an innovative way, and what can financial institutions learn from them?

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2605567

Contact Information