SOURCE: Cutting Edge Information

November 13, 2007 06:46 ET

New Research Analyzes Canadian Pharmaceutical Sales Departments' Spending, Structures and Strategies

RESEARCH TRIANGLE PARK, NC--(Marketwire - November 13, 2007) - Pharmaceutical business intelligence leader Cutting Edge Information announces the launch of its new 151-page benchmarking report, "Canadian Pharmaceutical Sales Management" available for immediate download at: http://www.CanadianPharmaSales.com.

The report examines pharmaceutical companies' sales investments, structures, strategies, and field tactics in the Canadian market. Compiled from interviews and surveys with sales leaders at top performing pharmaceutical companies, the report allows drug companies to compare and improve their own sales strategies for Canada.

The 151-page report makes its case with 200+ metrics and numerous techniques for managing these three aspects of the current sales landscape:

--  Investment, Structure and Management -- Provides up-to-date investment
    levels, structuring strategies, and territory management of major pharma
    sales forces in Canada
--  Sales Management Strategies -- Details companies' strategies regarding
    recruiting, hiring, training, and sales team compensation specific to the
    Canadian market
--  In-Field Tactics -- Describes real-world maneuvers designed to
    increase access to physicians and make the most of face-to-face time with
    Canadian targets
    

"Sales leaders in Canada face unique challenges including the nationalized healthcare system, stringent guidelines for how reps can interact with their targets and provincial differences," says David Richardson, Senior Analyst for Cutting Edge Information. "Executives must be prepared to meet these challenges head on."

Key metrics and topic areas in the new pharmaceutical report include:

--  Cost per Rep
--  Cost per Detail
--  Structures and Headcounts
--  Product Prioritization, Territory Alignment and Coordination
--  Recruiting, Hiring and Training
--  Sales Compensation and Reward Programs
--  Segmenting and Targeting
--  Overcoming Reduced Physician Access
--  Optimizing Time Earned with Physicians
    

To download a free, online summary of this report, visit http://www.cuttingedgeinfo.com/canadianpharmasales/PH107_Download.asp#body.

Contact Information

  • CONTACT INFORMATON:

    For more information or to learn about other Cutting Edge Information
    research, contact
    David Richardson
    Email Contact
    919-433-0216