November 27, 2009 07:06 ET

New Reviews Section Keeps Semichem in Touch With Their Customers

EDINBURGH, UNITED KINGDOM--(Marketwire - Nov. 27, 2009) - Semichem, a leading discount health and beauty retailer, is committed to improving the shopping experience of their customers and they are proud to announce an exciting new reviews section to enhance their already popular website. This new section will allow customers to leave feedback and reviews of the products they have tried and tested. This superb new feature shows that Semichem values the opinions of the people who actually buy their products.

The new reviews section will be of huge benefit to customers visiting the Semichem website for the first time. Product reviews from other users will help guide potential customers, providing a level of insight that only a user of that product could provide.

In addition to product reviews this new feature will also give Semichem feedback on how people interact with their website. The Semichem website is always in a state of improvement and this new feature will help them gain invaluable insight into how to improve the overall buying experience for the customer.

The economic downturn has forced consumers to re-evaluate the products they are purchasing; any uncertainty is more likely to influence their buying choices. Semichem believes the new reviews section will provide potential customers with valuable information about their extensive range of products, while also providing reassurance to consumers about the quality of the products and overall buying experience.

Paula Butler of Semichem stated: "We are very excited to be bringing this new feature to our website. We know from our retail experience that our customers are a very knowledgeable about the products they use and this new feature will allow them to share this valuable knowledge with one another."

Semichem is a well renowned high-street and online retailer with stores throughout Scotland, Northern England and Northern Ireland. Famous for discount health and beauty retailing, Semichem are known for providing an excellent range of products, including as discount perfume and aftershave, at prices that offer outstanding value for money. With the introduction of this excellent new reviews section on their website Semichem's commitment to continue improving their customer's online shopping experience shows no sign of faltering.

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