SOURCE: Ecosia

December 03, 2009 08:16 ET

New Search Engine Set To Save the Rainforests

Eco-friendly Google Rival Ecosia Links Up WWF To Help Battle Climate Change

BERLIN--(Marketwire - December 3, 2009) - A SEARCH engine dubbed the greenest in the globe is being launched to help save the Amazon rainforest.

Ecosia ( will give away most of its income to an environmental protection project run by the World Wildlife Fund (WWF). Every search will save about two square meters of rainforest. Additionally the company's servers will be run by green electricity.

Ecosia was founded in Berlin and is the brainchild of a group of green-minded friends who wanted to make search engines more eco-friendly. The people behind Ecosia believe it will become the world's greenest search engine.

The company says that by turning its web searches green, internet users can reduce their carbon footprint and simultaneously help to prevent climate change by saving endangered rainforests.

Site founder Christian Kroll, 26, said:

"Thanks to sponsored links, search engines earn billions every year. Ecosia believes that there is a more eco-friendly way of using these huge profits and that the money should better be used to fight global warming."

Yahoo and Bing are supporting Ecosia by providing search results and supplying it with the sponsored links needed to generate advertising revenue. Ecosia will generate most of its income from these links, which are text ads placed by companies aiming to sell their products to search engine users.

Companies pay for each click on their sponsored link and every click generates a few pennies of revenue for the search engine. Although a small percentage are real ad clicks, experts believe that market leader Google earns about 1 US cent from each web search in the US. Unlike the big search engines, Ecosia will donate at least 80% of its sponsored links income to the WWF rainforest protection program in Brazil's Amazonas region.

Eberhard Brandes, Head of WWF Germany, said:

"The green search engine is a very modern and innovative approach, allowing its users to help save the world's climate effortlessly."

Today Ecosia becomes available for public testing. The site officially launches on December 7, 2009 - the same day as the World Climate Summit in Copenhagen.

To access Ecosia, users can visit the website at, type in the search terms and click search. Users can also install Ecosia as the default search engine on their web browsers. Once installed, Ecosia shows a personal record for each user of how much rainforest they have saved.

Rainforests are highly endangered and in the last 50 years more than half have vanished. Every year a rainforest area larger than England is burned or cut down.

Ecosia says the deforestation of the tropical rainforests is the single most important source of CO2 emissions in the world, which is why it is campaigning to stop deforestation.

For more information contact Abby Keverne on You can also view the Ecosia video, which explains the basic features of the website or check out Ecosia's FAQ section.

This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.

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