McCormick Canada



McCormick Canada

February 02, 2010 07:30 ET

New Slow Cooker Soup Mixes From McCormick Canada

LONDON, ONTARIO--(Marketwire - Feb. 2, 2010) - McCormick Canada has launched three new Club House Slow Cooker Soup seasoning mixes, adding to its line of six other Slow Cooker mixes, all helping consumers make wholesome meals for their families.

The new Club House Slow Cooker Soup seasoning mixes include Minestrone, Chicken Noodle and Beef Vegetable, which contain no artificial flavours, colours or trans fat. The company's six other Club House Slow Cooker seasoning mixes include Pot Roast, Beef Stew, BBQ Pork, Chili, Italian Chicken, and BBQ Ribs. All Club House Slow Cooker seasoning mixes include a list of ingredients and instructions on the packaging for easy preparation.

"Club House Slow Cooker Soups are so easy," says Jennifer Dionne, Group Marketing Manager, McCormick Canada. "You simply add the desired fresh ingredients and seasoning mix to the slow cooker appliance, set it on low for eight hours or high for four hours, and come home to a delicious soup, as well as a home filled with tantalizing aromas."

"Slow cooking has made a comeback in Canada in recent years," adds Dionne. "According to the PMB Slow Cooker Appliance Usage Report, 65 per cent of Canadian women (aged 25-50) owned slow cookers in 2006, up from 55 per cent the year before. And slow cooker soup usage is also growing according to the NPD Crock Pot Usage Report, up from four per cent of slow cooker meal occasions in 2005 to 14 per cent in 2007."

Available at major grocery outlets across Canada, the new Club House Slow Cooker Soup seasoning mixes are found in the Dry Sauce Mix and Gravy aisle with a suggested retail price of $1.59 (prices may vary by store).

The Club House brand was introduced in 1928 as a brand of peanut butter, and within three years, was market leader in that category. Today, Club House no longer makes peanut butter but has a wide range of products including a variety of Seasoning Blends, Spices and Herbs, Popcorn Seasoning, Sauces and Seasoning Mixes, Salad Garnishes, Garden Fare Freezer Jam, Extracts and Food Colours, and Baking Flours. The Club House brand was ranked #72 in National Brand Importance by Nielsen in dollar sales (June, 2009) in all channel stores in Canada. Club House is McCormick Canada's largest brand. More information can be found at www.clubhouse.ca or by calling 1-800-265-2600.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings and flavours to the entire food industry. Founded in 1889 in Baltimore, Maryland, McCormick & Company employs more than 7,500 people. McCormick & Company includes Schwartz (UK), McCormick Foods Australia, Ducros (France), McCormick de Centro America (Central America), and AVT McCormick (India). McCormick Canada celebrated its 125th anniversary in 2008. More information can be found at www.mccormick.com

Product and recipe photos are parked at: www.marketwire.com/mccormick

To view directions/ingredients/tips for the Club House Slow Cooker Minestrone, Chicken Noodle and Beef Vegetable Soup seasoning mixes, please visit the following link: http://media3.marketwire.com/docs/McCormickClubHouseSlowCookerNewsRelease.doc

Contact Information

  • For news media information and product samples,
    please contact:
    Mark LaVigne, APR
    905-841-2017 (office)
    416-884-2018 (cell)
    Mark.lavigne@sympatico.ca