Syncapse Corp.

Syncapse Corp.

February 10, 2010 08:01 ET

New Social Media Software Helps Companies Manage Online Presence

SocialTALK™ represents the next step in social media marketing; streamlines process and improves governance of social media programs

TORONTO, ONTARIO--(Marketwire - Feb. 10, 2010) -

Editors Note: A photo and video are included with this Press Release.

Today Syncapse Corp., a global leader in social technology, announced the availability of SocialTALK, a software-based solution that improves workflow, enhances productivity and measures results for companies with social media programs that require posting materials on multiple online spaces.

According to a recent survey* of professionals from various industries, 86 per cent have adopted some form of social media presence. At the same time, 84 per cent do not currently measure the return on investment of their social media programs.

SocialTALK helps companies control their online presence, reduce marketing and operational costs, and streamline the approval process among all departments. SocialTALK measures social media's return on investment by providing real-time results that enable marketers to gain valuable insights into how conversations are shaping their brands.

SocialTALK currently operates on Facebook, Twitter, and WordPress, with plans to expand platform offerings in the near future. Demonstrations of SocialTALK are available at

For more information, download the fact sheet.


"More and more companies are using social media to promote their businesses. Often, managing social media strategy can be a fragmented, all-consuming experience," said Michael Scissons, President and CEO, Syncapse Corp. "SocialTALK simplifies the process of managing business presence on multiple social media platforms while keeping senior stakeholders informed. The measurement features turn social media presence into tangible results."

"Global brands are finding it increasingly hard to maintain knowledge of, let alone any control over, their social presence on multiple platforms, and in multiple languages worldwide," said Rick Murray, President, Edelman Digital. "SocialTalk offers them a light at the end of that tunnel."

"Labatt's marketing strategy increasingly relies on social media to build relationships with our most important brand advocates," said Matt Ramella, Senior Manager, Media, Sponsorship and Digital Marketing, Labatt Breweries of Canada. "For Labatt, this means focusing ongoing engagement with hundreds of thousands of fans across multiple Facebook brand communities. SocialTALK streamlines this process and aggregates results into one convenient place, allowing Labatt to see return on investment in real time."

About Syncapse Corp.

Syncapse Corp. is a global leader in the practice areas of community building, technology solutions, and digital measurement. Founded by entrepreneur Michael Scissons in 2007, Syncapse Corp. has offices in Toronto, New York and London. Syncapse works with Fortune 500 companies and global media agencies to reinvent how organizations use social media to their competitive advantage. To learn more visit

About Labatt Breweries of Canada Ltd.

Labatt is one of the nation's longest-established and most successful brewing companies. Today, the company is a proud member of Anheuser-Busch InBev, producing over 60 quality beers, employing 3,000 Canadians, and operating seven breweries from coast to coast. For more information about Labatt visit: 

*Source: Mzinga and Babson Executive Education, "Social Software in Business," September 8, 2009

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Contact Information

  • For more information or to request an interview contact:
    Syncapse Corp., Meg Sinclair
    Manager, Corporate Communications
    (O) +1.416.847.0392 / (M) +1.647.278.3807