RESEARCH TRIANGLE PARK, NC--(Marketwire - April 29, 2008) - New research released today by
pharmaceutical business intelligence firm Cutting Edge Information finds
that the strategic value of competitive intelligence is increasing.
The new benchmarking study, "Pharmaceutical Competitive Intelligence:
Expanding the Role and Reach of CI," examines the evolution of the CI
function. It reveals ways in which innovative CI teams establish an
integral position within their organizations. A summary of the report is
available for download here:
http://www.cuttingedgeinfo.com/pharmacompetitiveintelligence/PH110_Download
.asp#body .
"The CI function has become even more strategically focused now than it was
a few years ago," said David Richardson, lead author of the report.
"Companies increasingly depend on CI to go beyond compiling data and
instead provide forward-thinking strategic analysis. To do so, CI teams
need adequate resources. But while budgets are increasing and the
function's status is more secure, CI still must communicate its value and
extend its influence."
The 116-page report examines CI team structures, phase-by-phase spending
and staffing, and strategies for improvement. Compiled from surveys and
interviews with executives at leading companies, the report enables CI
teams to achieve success. It focuses on these topics:
-- Structuring for Success -- provides details on CI structures, including
global-level reporting lines and placements; ways in which CI teams trumpet
their successes and create CI cultures; and the career paths laid out to
make CI teams breeding grounds for future pharma leaders
-- Resourcing for Growth -- reveals CI department-level budgets and
staffing; brand-level phase-by-phase spending and staffing; which groups
fund CI; and how companies demonstrate ROI on CI
-- Increasing CI's Reach -- Examines how companies communicate their
strategic value to internal clients and the resources and tools for
collecting CI
Metrics and topic areas include the following:
-- CI team structures and alignments
-- CI reporting lines
-- Globalization of the CI function
-- Integration of CI with other functions
-- Methodology for demonstration ROI for competitive intelligence
-- Phase by phase CI headcounts supporting brand development
-- Phase by phase CI budgets supporting brand development
-- Departments providing funding for CI
-- Tools for collecting CI
Contact Information: CONTACT INFORMATION:
David Richardson
david_richardson@cuttingedgeinfo.com
919-433-0216