SOURCE: Bosch home appliances

Bosch home appliances

October 26, 2009 08:09 ET

New TASSIMO Hot Beverage System Brightens up the Day

TASSIMO T65 Features Lighting System and LCD Display for the Ultimate in Hot Beverage Convenience

HUNTINGTON BEACH, CA--(Marketwire - October 26, 2009) - Whether it's a latte in the morning or an evening cup of tea, it's easier than ever for consumers to brighten up the day and enjoy their favorite hot beverage of choice with the new TASSIMO T65. Now available, the new TASSIMO by Bosch shines a new light on the convenience of a single serve beverage system with a cup stand lighting system that spotlights every individually brewed cup, while a LCD display shows all brewer functions and operating steps.

"The TASSIMO makes it possible for the entire family to enjoy their own perfect drink of choice -- with the simple touch of a button," said Michael Traub, president and CEO, Bosch home appliances. "Utilizing our exclusive flow-through water heating, TASSIMO delivers a perfect cup in less than 60 seconds."

Bosch partnered with Kraft Foods to offer more than 40 hot beverage varieties through patented T DISC technology to brew premium coffeehouse quality beverages from the industry's most popular brands. Additional T DISC varieties are being introduced, including Skinny Cappuccinos and new coffee flavors. The new lineup expands TASSIMO's hot beverage choices such as coffee, real milk cappuccino and latte, espresso, crema, tea and hot chocolate.

The TASSIMO by Bosch is available at select specialty and department stores throughout the US or online at www.tassimodirect.com with a MSRP range of $129.99 to $199.99.

About Bosch Appliances

Bosch home appliances is part of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Known worldwide for raising standards in appliance efficiency and quietness, Bosch is the only US appliance manufacturer with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops.

For more information, visit www.bosch-home.com/us, call 800.921.9622 to request a catalog.

About Kraft

Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

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