SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 13, 2010 19:32 ET

New Tech Media Trends & Pitching Tips: Reporters Reveal Best PR Pegs and Practices for 2010

Bulldog Reporter's PR University Presents a New Audio Conference Wednesday, January 27, 2010

OAKLAND, CA--(Marketwire - January 13, 2010) - PR pros looking to learn and master the new rules of pitching online influencers in technology and break through and build relationships with reclusive tech scribes need to attend this special audio conference titled: "New Tech Media Trends & Pitching Tips: Reporters Reveal Best PR Pegs and Practices for 2010."

This exclusive PR University webinar takes place on Wednesday, January 27, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured Speakers:

Nancy Blair, Senior Assignment Editor/Technology, USA Today (circ. 2,113,725),

Eric Bangerman, Managing Editor, ArsTechnica

Spencer Ante, Computers Department Editor, BusinessWeek (circ. 986,000)

Sarah Lacy, Editor-At-Large,; Author, "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0"

In just 90 minutes, this exclusive PR University audio conference will give PR professionals the tools they need to break down today's best pitching practices and turn their team into tech media experts. They will also learn techniques for reaching evasive reporters and how to capitalize on emerging tech trends and mastering the perfect tech media pitch.

Here's what PR pros will take away from this event:

--  Why tech coverage matters more than ever -- how tech blogs, programs,
    pages and titles are reaching wider audiences and easy ways PR can tap into
    this extended reach
--  2010 Tech Media Trends: The state of technology journalism today -- plus
    how new media is changing coverage and providing overlooked PR
--  Editorial Hot Buttons in the New Economy: The tech gadgets, trends and
    angles you should pitch now -- from post-recessionary hooks and economic
    recovery angles to CEO profiles and even trend stories
--  Best Targets: Columns, profiles and even new Web features -- the tech
    media opportunities most receptive to PR input
--  Practice Pitch Session: Lessons and new ways to improve pitches -- based
    on live panelist feedback when you dial in with your sample pitches
--  Writing Tips from the Pros: How to structure superior press materials for
    optimal impact, readability... and media pickup
--  Blogs and New Media Secrets: Tips for working with tech blogs and online
    columnists at top business media -- plus ideas for getting video or
    multimedia posted
--  Common Tech Pitching Blunders: The words and phrases you must banish from
    your pitching repertoire immediately
--  Advanced Media Relations: Techniques to help PR pros successfully pitch
    exclusives and negotiate embargoes
--  Best way to score more face time with top tech journalists and their
--  Underdog PR: How private companies can compete with public giants for ink
--  How to pitch tech scribes via social media channels -- from Twitter,
    LinkedIn and Facebook to YouTube and beyond
--  Best PR Practices: examples of headline-grabbing pitches and how to
    duplicate their best practices
--  What's next: The gear, services and social media these tech journalists
    are using in their work -- plus gadgets and developments they expect to
    change the tech sector

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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