April 06, 2010 11:11 ET

New Technologies and Opportunities in Mobile Marketing

ROCKVILLE, MD--(Marketwire - April 6, 2010) - has announced the addition of InfoTrends' new report "Realizing the Mobile Marketing Opportunity: Strategies and Technologies -- Europe," to their collection of Cell Phone market reports. For more information, visit

As mobile devices become more functional and ubiquitous in everyday life, new opportunities present themselves for marketers and service providers to reach audiences in interesting, interactive, and informative ways. This analysis dives into a number of top strategies and technologies being utilized today in the mobile marketing space, including text messaging, mobile formatted Web sites, mobile ad networks and mobile apps, as well as how print and marketing service providers can get in the game.

Topics covered in the report include...

  • Understanding Mobile Marketing Technology and its Uses
  • Text Messaging
  • Common Short Codes
  • Measurement and Metrics
  • Text-to-Donate
  • Mobile-formatted Web sites
  • Mobile Ad Networks
  • Google AdWords
  • Mobile-specific Ad Networks 
  • Mobile Application Considerations
  • Mobile Application Development
  • Market Share and Growth
  • Delivery Mechanism
  • Device Features
  • Continued Development and Improvement
  • Impact of the iPad
  • Launch and Promote Your App 
  • Mobile Considerations for Print and Marketing Service Providers Text Messaging
  • Mobile-formatted Web sites
  • Mobile Ad Networks
  • Mobile Application Development

For more information, visit

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