SOURCE: MarketResearch.com

MarketResearch.com

March 30, 2010 09:09 ET

New Trends and Preferences in the Cosmetics Industry

ROCKVILLE, MD--(Marketwire - March 30, 2010) -  MarketResearch.com has announced the addition of Datamonitor's new report "The Future of Make-Up: Capitalizing On Emerging Trends and Changing Preferences," to their collection of Cosmetics market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2619891

The cosmetics industry is approaching two-thirds (61%) of consumers across 17 countries as more and more consumers attach importance to looking their best in day-to-day life. Many see applying make-up as a pivotal part of their beauty regimen, especially when only 43% of consumers are satisfied with their attractiveness.

Consumers of both genders feel increasingly under pressure as a result of today's Visual Culture. These consumers believe that appearance can positively or negatively affect their social standing, their ability to form relationships and even their career success.

Understanding demographics is pivotal to growth. Increasingly, products are targeting specific age-ranges. Make-up is popular with a lot of females but is struggling to make headway into the male market. There are some signs of growth but industry players must do more to remove the feminine image that stigmatizes the category for males.

More than anything, consumers want their make-up products to represent good value-for-money. This is about exceeding expectations more than it is about cheap prices. Products customized to certain demographics and the inclusion of natural ingredients are both ways in which manufacturers are attempting to provide value.

Topics covered in the report include...

  • Detailed insights and analysis documenting consumers' attitudes towards make-up and the drivers and inhibitors of consumption habits
  • Data highlighting the importance consumers place on different make-up product features/benefits and the frequency of using these products
  • Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category
  • Market profiles for France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2619891

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