Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

November 08, 2007 13:02 ET

New Yellow Pages Directories Land on Vancouver Doorsteps

BURNABY, BRITISH COLUMBIA--(Marketwire - Nov. 8, 2007) - Hot off the presses, the new 2007-2008 editions of the Vancouver Yellow Pages™ directory and My Neighbourhood Directory are presently appearing on the doorsteps of residents of Vancouver, with distribution scheduled to be complete by the end of the month. Once again this year, the familiar and well-known directories with the Walking Fingers™ logo are brimming with information consumers are looking for.

"Yellow Pages™ directories remain the search tool of excellence for anyone looking to make a purchase or in need of a service," underlines Paul Batchelor, Vice President of Sales for British Columbia, Yellow Pages Group (YPG). "Despite the ever-growing popularity of the Internet, nearly twice as many users consult our print directory listings than those referring to online. Many small and medium-sized businesses continue to consider the Yellow Pages directory as their media of choice."

Useful Local Content for Vancouver Residents

The Vancouver Yellow Pages™ directory allows users to find information either by category or by business name, itemized alphabetically in the back business section. In addition to the business classified division, the directory features essential community information, including the handy Vancouver Plus Magazine. From a helpful visitor's guide, maps and basic information about getting around, to the latest on must-see attractions, the best in shopping, dining, entertainment and recreation, as well as emergency and essential service numbers, residents and visitors to Vancouver alike can find all they need to know at the quick and easy turn of a page.

YPG is also distributing copies of My Neighbourhood Directory in Vancouver's city centre and Kitsilano. This pocket-size directory combines residential and business content and is ideal for people on the go. It also includes listings, maps, emergency numbers, and many other useful telephone numbers.

The wealth of companies listed in the print directory are also searchable online at YellowPages.ca™. YPG's network of web sites encompasses Canada411.ca and VancouverPlus.ca™, and attracts more than 10 million visitors each month. In addition, the comprehensive Yellow Pages™ directory content is available free of charge through text messaging by texting YELLOW (935569), via cell phone by browsing mobile.yp.ca, and by instant messaging at poynt@yellowpages.ca.

What Comes Around Goes Around

In line with its firm commitment to protect the environment, Yellow Pages Group reminds Vancouver residents of the importance of recycling their old directories once their new ones land on their doorstep. Yellow Pages™ directories are completely recyclable, and the outdated edition can be placed with other mixed paper waste as part of the municipal recycling pickup.

"In striving to minimize the impact of our activities on the environment, we are constantly looking for ways to facilitate recycling for the public. That is why we also offer businesses that receive more than 150 directories a personalized recycling service for last year's books," adds Yellow Pages Group Director of Corporate Communications, Annie Marsolais. For more information on this free of charge service, businesses can write to recycle@ypg.com. To obtain more recycling information, residents can look into the "Recycling" section of their 2007-2008 Yellow Pages™ directory.

Yellow Pages Group

Yellow Pages Group is Canada's largest telephone directories publisher. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites that includes VancouverPlus.ca™. Yellow Pages Group is indirectly owned by Yellow Pages Income Fund (TSX:YLO.UN), and employs 2,300 people, including approximately 300 in British Columbia. For more information, visit www.ypg.com.

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