Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

October 27, 2009 09:30 ET

New YellowPages.ca™ Takes Local Search to New Levels

Geo-relevancy, advanced mapping capabilities and new look help consumers search for local finds online

MONTREAL, QUEBEC--(Marketwire - Oct. 27, 2009) -

Editors note: Photos are included with this press release on Marketwire's website.

Yellow Pages.ca™, Canada's leading online directory, has made significant enhancements to both the look and function of the country's most popular local commercial search tool.

The new YellowPages.ca features a cleaner overall design with simplified search criteria and highly intuitive auto-fill functionality that suggests up-to ten locations in the 'Where' box to make searching for local businesses and service providers effortless.

"The new YellowPages.ca is the foundation upon which all of our online capabilities and mobile products will be built going forward," said Stephane Marceau, Chief Marketing Officer, Yellow Pages Group. "With that in mind, we set-out to develop a solid platform with simple navigation and powerful back-end tools that help our advertisers connect with consumers more efficiently, more quickly and hopefully more often."

In addition to boosting the site's overall presentation and functionality, enhancements have been made to refine the relevancy of returned search results and improve the interactivity of maps. As a result, users can search for information by neighbourhood, small city of even local landmark with fewer clicks and more flexibility.

"We believe we have set the bar for online directories and we will continue to evolve the user experience based on consumer feedback and the needs of advertisers," continued Marceau. "From an advertiser's perspective, the changes will ensure that online listings take full advantage of features such as interactive maps, better organized listing information and easy-to-read business details."

Initial test results for the new YellowPages.ca™ have been extremely positive with users stating that the site is clean, accessible, well organized and efficient. In fact, 77 per cent of users say the new site is better or much better than the previous version.

About Yellow Pages Group

Yellow Pages Group is Canada's leading local commercial search provider. Each year YPG publishes more than 340 Yellow Pages™ and residential directories. YPG also owns and operates Canada's most visited online directories - YellowPages.ca™ (http://www.yellowpages.ca/) and Canada411.ca™ (http://www.canada411.ca/) along with CanadaPlus.ca™ (http://www.canadaplus.ca/canada/home), a network of seven local city sites. YellowPages.ca™ (http://www.yellowpages.ca/) can be accessed on mobile devices as well as at mobile.yp.ca (http://mobile.yp.ca/xhtml/) and through mobile applications on BlackBerry®, Apple iPhone™ and Google™'s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.

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