SOURCE: Newforma, Inc.

Newforma, Inc.

February 02, 2010 08:00 ET

Newforma Customers Cite Value of PIM as Reason for High Renewal Rate

Users of Newforma Project Center Cite the Project Information Management (PIM) Software's Firm-Wide Popularity; Contribution to Efficient Operations

MANCHESTER, NH--(Marketwire - February 2, 2010) - Newforma®, a software company addressing the project information management (PIM) needs of architecture, engineering and construction firms, today announced that more than 99 percent of Newforma® Project Center customers are renewing their licensing subscriptions year over year. Reasons given for the high rate of renewals include the PIM software's contribution to high efficiency and its status as a "vital part" of the firm.

A cross-section of Newforma customer representatives stated their rationales for renewing in a short video now available on YouTube.

--  ADD Inc. Principal and Chief Information Officer Jill Rothenberg said,
    "We continue to renew because it is a good product. These are tools
    that we desperately need to keep ourselves organized and efficient."

--  Bruner/Cott & Associates CAD Manager Lyle Lemon said, "There is no
    question about renewing. We've renewed with Newforma because it's
    become a vital part of our business. People use it every day."

--  Steffian Bradley Architects Chief Information Officer Spencer Warncke
    said that taking Newforma Project Center away would generate "howls of
    protest from every corner of the firm. People depend upon it."

--  Tsoi/Kobus & Associates Architect Brad Schuck said, "As an office, if
    we discontinued using Newforma [Project Center], we would need a lot
    more space, because everything would go back to hard copy. We'd be more
    wasteful. We'd be inefficient."

The Newforma customers quoted above may be viewed in a two-minute video at http://tinyurl.com/NewformaRenewals.

Newforma Chief Executive Officer Ian Howell said, "The subscription model for software licensing offers many benefits to our customers. It permits customers to license only those seats they actually need based upon fluctuations in their staffing levels. In 2009, when many firms had to reduce their workforce, the ability to renew their subscription based upon current employee levels was extremely important in helping our customers manage their IT costs. Our subscription licensing also includes technical support and new product releases, assuring users that they'll be able to take advantage of many of the suggestions for improvement they submit every year. We are delighted that our customers are benefiting from our subscription-only pricing model at a time when budget constraints are so important to their operations."

About Newforma

Newforma is a software company serving architecture, engineering and construction (AEC) organizations worldwide, and the owners they serve. Its mission is to develop and market project information management (PIM) solutions which improve responsiveness to clients, mitigate risk, streamline project execution, raise productivity and facilitate integrated project delivery (IPD). Newforma® Project Center, Newforma's flagship product, is the industry's first comprehensive PIM solution to organize and share project information, drive accountability, raise transparency and streamline project delivery processes. Newforma Project Center is currently implemented on over 300,000 projects in industry-leading AEC firms. For more information about Newforma, visit www.newforma.com, or phone +1 603-625-6212.

© 2010 Newforma, Inc. Newforma is a registered trademark of Newforma, Inc, in the United States and in other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

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