SOURCE: Kiptronic

November 14, 2007 09:00 ET

Newly Launched Beyond Frequency Network Teams With Kiptronic to Combine P2P Distribution With Digital Ad Insertion

Partnership Offers Turnkey P2P Solution for Advertisers and Content Owners

HOLLYWOOD, CA--(Marketwire - November 14, 2007) - OMMA Video Conference -- Mediaguide, a leader in fingerprinting technology and airplay data, Brand Asset Digital, an innovator in P2P distribution, and Kiptronic, a media services platform for downloadable media, have joined forces to create a seamless solution for distributing and monetizing content across major peer-to-peer (P2P) networks.

This partnership will make it easier for advertisers, media companies and other entities to reach the large numbers of consumers actively using P2P networks.

The solution runs on the Beyond Frequency network -- a new digital content platform jointly launched by Mediaguide and Brand Asset Digital, which develops technology supporting digital media distribution, ad insertion and business intelligence.

Kiptronic brings its industry-leading seamless server side workflow and dynamic ad insertion capabilities to round out the offering and monetize P2P content.

Benefits include:

--  Reaching a largely untapped audience interacting on P2P networks with
    targeted, relevant content or marketing messages.  This audience represents
    a very attractive demographic, geared toward the 14 to 34 age range.
    
--  Maintaining appropriate controls around distributed content, without
    disrupting the P2P experience for consumers using the networks.
    
--  Quantifying the specific reach of a campaign with rich data and
    analytics tracked by the Beyond Frequency business intelligence platform.
    These metrics include information on the P2P downloads associated with a
    given campaign, breadth of reach across the major P2P networks and more --
    including access to broadcast radio data for a full contextual view of
    advertising, marketing and promotional campaigns.
    
--  Providing content owners or advertisers with the ability to manage
    large campaigns across multiple P2P networks, using a mix of audio, video,
    still images and copy. For example, using Kiptronic's technology and Beyond
    Frequency's network, a piece of content could be delivered to a user with
    an appropriate branded message as part of the file, no matter where that
    download occurs.
    

"Many marketers, content owners and media companies are attracted to the huge volume of consumers interacting across the top P2P networks," said Jonathan Cobb, founder, CTO, Kiptronic. "Numerous barriers have kept these players from jumping into this growing channel until now. These includes fear of loss of control over their content, lack of branding, an inability to generate revenue from content introduced into the P2P space, and the tremendous legwork needed to engage P2P on a large scale level. Our alliance with Beyond Frequency offers an easy way to engage these consumers while generating additional revenue streams."

"Kiptronic can now offer its advertising and media clients the opportunity to wrap brand messages around unique audio or visual content sourced by, and distributed into, the P2P arena through Beyond Frequency," said Paul Wright, Mediaguide's senior VP of strategic alliances and marketing. "We then provide a detailed view of how many times that unique piece of ad-supported content was downloaded by consumers interacting on the P2P networks, how many impressions the branded message received and where they received them."

About Mediaguide:

Mediaguide was formed in 2002 with the American Society of Artists, Composers and Publishers (ASCAP), has developed, operates and licenses proprietary audio and video fingerprint technology and monitors over 2,700 college, non-commercial and commercial radio stations for music, advertisements and speech. The company provides the most comprehensive, accurate, timely, and reliable airplay data products for advertisers, broadcasters and content owners. Learn more about Mediaguide at www.mediaguide.com.

Contact Information

  • Contacts:

    Anne Green
    CooperKatz for Mediaguide
    (212) 455-8017
    Email Contact

    Lisa Black
    LMBPR for Kiptronic
    (978) 887-2771
    Email Contact