SOURCE: Quova, Inc.

Quova, Inc.

February 16, 2010 08:00 ET

Newly Launched Skilled Gaming Site Deploys Quova's IP Geolocation to Restrict Illegal Bettors

LONDON--(Marketwire - February 16, 2010) - Quova, Inc., the leading provider of IP geolocation data services, today announced that the newly released SEGA Games Limited sites, and, are using Quova's IP geolocation data to prohibit users located in unregulated countries and territories. Users in restricted regions like the US will be unable to access the above SEGA sites. To comply with government regulations, SEGA Games uses Quova to scan each visitor to determine the geographic location of their Internet connection. Built-in logic rules immediately detect the location and trigger the application to serve the user the appropriate Web page customised with games and products that meet the laws in their country or state.

Both and give players the fun and excitement of the live gaming experience. will feature an all-inclusive suite of gaming products including Blackjack, Roulette and Texas Hold 'em, as well as customised SEGA branded Slots. In addition, when users log in at they will find a live multiplayer poker room with head-to-head and "tournament" play with up to 30,000 concurrent players.

A SEGA Games Spokesperson said: "We were impressed by Quova's outstanding reputation in the online gaming sphere and its depth of accuracy. By using Quova we can ensure that geographical-based content restrictions are in place, thereby making sure that we comply with the regulatory requirements of various jurisdictions."

By simply knowing the IP address of an incoming user, Quova can not only identify their geographic location, but can also decipher details such as connection method, i.e. DSL or Dial-up, and highlight whether the user is accessing the site via a proxy server. Any suspicious IP credentials can be flagged and analysed and the visitor permitted or denied access depending on the severity of the threat.

SEGA Games LTD will also be using Quova's IP geolocation data to localise Web content that will be appropriate to the territory of the online gamer. In the future, the company hopes to advance its use of the data to display relevant promotions and streamline its online sales process enabling them to more efficiently introduce relevant deals to new and existing customers worldwide.

"The development of the online gaming industry has resulted in a growing demand for accurate IP address data," said Steve Sawyer, VP of Business Development Worldwide at Quova. "This is a very tightly regulated sphere and having a transparent view of a customer's location is essential to ensure compliance in today's virtual world. We are extremely excited to be working with a company with a reputation and history such as SEGA's."

About Quova

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.

About SEGA Games Limited

Sega Games Ltd. is one of the leading innovators in online gaming. As a wholly owned subsidiary of global entertainment leader Sega Corporation and licensed and regulated by the Government of Alderney, the group offers a variety of SEGA branded games. The group owns and operates and Through SEGAPass, Sega Games Limited's proprietary single wallet platform, customers can enjoy the benefits of playing at all of its online gambling destinations utilizing one user account.

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