SOURCE: NewsGator

September 25, 2006 08:00 ET

NewsGator Partners With Directory Xpress to Help Schools Improve Communications to Parents and Students

Three Schools in Florida and Pennsylvania First to Deploy Innovative RSS-Based Solution

DENVER, CO -- (MARKET WIRE) -- September 25, 2006 -- NewsGator Technologies, the leading RSS platform company, today announced a partnership with Directory Xpress, a company that provides schools with tools to help connect teachers and staff with parents and students through personalized information portals. Directory Xpress is using NewsGator's Private Label Platform to make it easy to find, manage and disseminate news and information, while also making money for the school.

Directory Xpress' NewsGator-powered RSS system, called MyInfoPage, allows educators to create personalized information pages that are continually updated with school information such as classroom news, homework assignments, syllabi, closures, sports schedules, schedule changes and monthly lunch menus. NewsGator's Private Label Platform allows parents to create personalized spaces and subscribe to relevant information via RSS feeds from the schools' information pages.

These hybrid Web sites do not replace the schools' main Web sites, but rather serve as enhanced communication platforms that are ultimately controlled by each individual user. The news and information the user wants are delivered to them, eliminating the need to search or revisit several web sites each day looking for the latest information.

The sites also raise money for the schools. The school makes money any time the embedded search engine is used, or a user purchases goods or services through the affiliate shopping network or local partner on the platform, with additional revenue sources being considered for future releases.

Two schools in Jacksonville, Fla., Holy Family Catholic School and Hendricks Avenue Elementary School, debuted the technology at the start of the current school year. Ancillae-Assumpta Academy in Philadelphia, and several more schools will launch in the coming months. Parents have adapted quickly with more than 50 percent of parents at Holy Family using the school's system within two weeks of its implementation.

"It is an invaluable, easy-to-use system that doesn't require a steep learning curve," said Dawn Huskey, media instructor at Holy Family Catholic School. "MyInfoPage has enhanced communications between our families and our faculty making us a united force in the educational process for our students."

"MyInfoPage has provided our school with an easy-to-use communication tool, which not only saves on printing costs, but is well received by our subscribers," added Rosemary Nowotny, principal at Holy Family Catholic School. "In addition, there is easy access to shopping venues and search inquiries that will provide some revenue for the school. The fact that more than 50 percent of the parents have already signed up is a testament to how easy and informative the MyInfoPage services are to use."

"We see this quickly becoming a vital tool for busy parents who can now check up on their children's progress and communicate with teachers online rather than relying on their children to bring home slips of paper or waiting for parent-teacher conferences," said Directory Xpress CEO Paul Kasinski. "NewsGator has the market-leading technology, knowledge and expertise to help us in providing school systems with the latest Web-based tools which facilitate more interactive communications that connect everyone tied to the school's community."

"MyInfoPage is a great example of how RSS can be used behind the scenes to dramatically change the way educators and parents communicate," said J.B. Holston, CEO of NewsGator Technologies. "Working together with Directory Xpress, we are allowing parents to stay current on everything from homework assignments to emergency information with little more effort than checking their e-mail."

About Directory Xpress, Inc.

Directory Xpress, Inc. (DXP) is recognized as a pioneer in providing enhanced Web-based communication and commerce solutions for community-based organizations. DXP is the first company to offer community-based organizations customized hybrid Web sites that are designed to combine a branded community newsreader, a customized portal and various publishing applications in one efficient and cost-effective communication and revenue-generating solution.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS platform company. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information

  • Contact Information
    Gavin Skillman or Corey Lewis
    LaunchSquad (for NewsGator)
    415.625.8555
    newsgator(at)launchsquad.com

    Steve Wysoczanski
    Directory Xpress, Inc.
    215.990.1764
    steve(at)directoryxpress.com