SOURCE: The NewsMarket

November 07, 2007 09:25 ET

The NewsMarket Boosts Client Access to China With Launch of Mandarin-Language Version of Its Online Platform for Broadcast Quality Video

New Mandarin Site Provides Most Direct Link Yet for Marketers Reaching Out to Chinese Media With Video Content That Speaks to Their Audiences; Alibaba.com, Largest Initial Public Offering to Date in China, Officially Launches Its Site With The NewsMarket's New Mandarin Service

NEW YORK, NY and LONDON--(Marketwire - November 7, 2007) - The NewsMarket has launched a Mandarin-language version of its award-winning video distribution platform, enabling global marketers to provide broadcast-quality video content to the media in local language for the first time. The launch coincides with the initial public offering of Chinese e-commerce provider Alibaba.com, the largest Internet public offering to date in China. Video illustrating Alibaba's business is made available free of charge to the media at www.thenewsmarket.com/mandarin.

Modeled on the successful global edition of The NewsMarket (www.thenewsmarket.com), the Mandarin site will provide journalists within China, as well as Chinese-language media worldwide, with a wealth of broadcast quality video for use by media outlets and web sites. This new service from The NewsMarket will allow marketers to more effectively deliver their video content throughout the world's second largest economy.

The Mandarin site will make video content available to newsrooms across China from international companies and local Chinese firms bringing products to the Chinese market, as well as from leading non-profits, institutions and government agencies seeking more direct access to Chinese media.

Among those taking first advantage of the new Mandarin site are Rolls-Royce plc, Volvo Ocean Race and VISA, one of the principal sponsors of the Beijing 2008 Summer Olympics. The NewsMarket expects other major clients will shortly follow suit, given the enormous interest among marketers to improve their communications with audiences across China. The Mandarin site offers organizations the ability to crack the language and communications barrier to this vibrant and growing economy.

"We are thrilled that the Volvo Ocean Race 2008-09 will, for the first time ever, include a stopover in China," said Reg Gratton, Communications Director, Volvo Ocean Race. "Our partnership with The NewsMarket means that we will be able to build better relationships with the media in China and doing so in both English and Mandarin is simply invaluable for us."

"With the launch of our Mandarin site, we are better positioned to serve clients interested in reaching China as the world prepares for the 2008 Olympics in Beijing," commented Shoba Purushothaman, the company's Co-Founder and CEO.

Even though China's major urban centers, such as Shanghai, Hong Kong, and Macau, have large English-speaking populations and access to content produced for Western audiences, most of the country's print and broadcast media still provide content only in Mandarin. The NewsMarket's Mandarin site provides companies and other video content providers with the ability to reach an enormous segment of China's 1.3 billion population in their own language.

"There are more than 2,000 television channels and nearly three million websites in China, and 90% of the mainstream media organizations also have an online presence," Ms. Purushothaman noted. "Any global brand already in China or considering expansion really needs to have a video strategy to make an impact, since so much of the country relies on that medium to get its news and information. Our Mandarin-platform provides the first major step in integrating video for any marketer looking for increased awareness with Chinese consumers and influencers."

The introduction of its Mandarin site follows The NewsMarket's successful launch of its first country-specific video portal for India. The Indian site, which debuted earlier this fall as part of the successful India@60 celebrations held in New York, includes content related to business and finance, travel and tourism, investment opportunities and consumer interest across India. The site's introduction was part of the largest-ever international branding campaign undertaken by the government of India.

The Mandarin site is the third new product innovation in recent weeks from The NewsMarket. In October, the company launched BrandTV, a custom-branded online video player offering full embed, link-to and email syndication capabilities that allows global corporations and marketers to share video virally. In August, the company launched VideoCafé, a video portal for bloggers seeking content from some of the world's largest corporations, such as Nintendo, GM, and Yahoo! -- www.thenewsmarket.com/vc/.

About The NewsMarket

The NewsMarket is the leading online platform for corporations, government entities and non-profit organizations to deliver original video content to the media, consumers and other key audiences globally. The company empowers content providers through a single platform for all their video needs. Our site www.thenewsmarket.com connects content providers with more than 13,000 media outlets and news organizations, as well as the blogosphere, in nearly 200 countries. In addition, BrandTV, our corporate branding platform, allows clients to use Web video to communicate directly with consumers, employees, investors, partners and other constituents. And MarketPlace, our global video exchange, is the first online platform for buyers and sellers of licensed non-commercial video content.

The NewsMarket is headquartered in New York, with additional offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket:where video means business.

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