SOURCE: The NewsMarket

October 04, 2007 10:08 ET

The NewsMarket Debuts "BrandTV" -- New Online Video Platform Allows Companies to Deliver High-Quality Video to All Audiences Online

Service Turns Any Marketer's Web Site Into Branded Media Channel; Volvo Among First to Take Advantage With Revved-Up Video Content Hosted by BrandTV; Uploads Can Be Shared Virally and Viewership Tracked

NEW YORK, NY and LONDON--(Marketwire - October 4, 2007) - A new era in branded video communications has arrived, courtesy of The NewsMarket.

The company that has become the leading site for user-generated video postings by corporations, institutions and government agencies has just launched a new web-based video player that provides clients with unlimited streaming capabilities and other features, transforming their web sites into robust media channels.

The new offering, called BrandTV, is the logical next step for companies and marketers that in recent years have become huge generators of video content for everything from product launches to consumer education, issue or crisis management.

The NewsMarket's own site ( houses thousands of video clips from 150+ clients, including Google, IBM, General Motors, Intel, Pfizer, Nokia, American Express, Facebook and adidas, as well as the U.S. Department of State, UNICEF and Greenpeace. The U.S. Bureau of Engraving and Printing is currently using The NewsMarket to help inform the public about its new $5 bill.

Since its launch in 2003, The NewsMarket has primarily served as the go-to site for news organizations to access broadcast-quality video clips by corporations and institutions. Content posted by The NewsMarket's clients reaches more than 13,000 media outlets worldwide for use in broadcast and online news stories.

With the launch of BrandTV, The NewsMarket adds a product designed to enhance its clients' own branded video offerings. "Companies will continue to use our site as an essential showcase and platform for making a wide variety of content available to news outlets globally," said Shoba Purushothaman, The NewsMarket's co-founder and CEO.

"However, BrandTV adds an important dimension to our clients' media strategies by allowing them to also go direct to their key audiences with branded video content that can be shared virally with customers, employees, business partners and investors, as well as editorial outlets and bloggers," Ms. Purushothaman added. "BrandTV lets marketers participate in the online video revolution while maintaining brand control and integrity -- it's the ultimate tool for maximizing video messaging to all stakeholders."

With BrandTV, hosted by The NewsMarket, an organization's video content gains newfound reach to multiple viewing audiences across a world of platforms. That's because the player's technology includes syndication, linked-in and embedded features that allow users to transfer clips to their respective web sites and pass-along content to their own customers and other constituents. The service also lets companies track viewership of posted material so they can gauge the popularity and effectiveness of their video content.

And in a nod to client budgets, BrandTV allows for unlimited content streaming based on one fixed price, giving companies more incentive to post as much video on their site as they can produce.

Volvo Cars is the first of several well-known marketers to take advantage of BrandTV to centralize all its video content and extend its delivery virally to car buyers and other interested viewers around the world. Volvo is offering clips of its car models in action, along with stories highlighting company news, upcoming events, even the results of the latest test crash results. The content is accessible at

"After partnering successfully with The NewsMarket for the past several years to better reach global media outlets, BrandTV was the natural next step for us in perfecting our overall communications strategy," said Peter Ganjbar, manager of broadcast media relations for Volvo Cars. "In today's vast and highly segmented communications landscape, an international brand like ours needs to engage all our audiences online. The NewsMarket's BrandTV gives us the tools to touch all of our stakeholders globally while supporting a level of brand integrity and control that just isn't possible through conventional video-sharing sites, no matter how popular they may be for certain uses."

"We're excited that Volvo Cars, with its focus on safety, customer satisfaction and superb design, has chosen BrandTV to drive its online video strategy," Ms. Purushothaman said. "Our new product meets the dual requirements of marketers today -- the capability to go viral, while maintaining control of their video message. And it expands The NewsMarket's role in helping clients bring quality video content directly to their critical audiences."

In conjunction with the launch, The NewsMarket announced the debut of SnapCast, a project-based version of BrandTV that allows marketers and public relations agencies to service all their online video audiences -- the media, consumers, investors and other interested parties -- around a specific campaign or announcement for 30 days.

"SnapCast will allow PR agencies, production companies and other communications professionals to offer the best of online video, including viral tools, for their clients' campaigns and one-off announcements," said Ms. Purushothaman. "Instead of using unbranded consumer sites that offer no control whatsoever, or outdated tools such as satellite feeds, PR professionals can now hit all their key audiences -- including media and consumers -- with one easy-to-use and cost-effective service."

About The NewsMarket

The NewsMarket ( is the online platform for corporations, governments and non-profit organizations to manage, share and exchange their video content. We have created the professional video destination connecting leading content providers with over 13,000 media outlets as well as the blogosphere in 193 countries. The NewsMarket is headquartered in New York, with additional offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

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