SOURCE: Adknowledge

Adknowledge

April 05, 2010 15:54 ET

Nexon America Partners With Adknowledge to Provide Massively Multiplayer Online Game Players With a Truly "Free-to-Play" Gaming Experience

MMO Focused Advertising Payment Gateway Maximizes Relationship Among Consumers, Advertisers and Game Publishers

BURLINGAME, CA--(Marketwire - April 5, 2010) -  Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games, today announced it is teaming with Nexon America, a pioneer of interactive entertainment software and the world's leader in massively multiplayer online games, to bring free-to-play gaming to an even greater number of MMO game players. Players can earn in-game currency, called NX, by participating in consumer surveys and contests within Nexon's games to purchase game gear and goods.

Super Rewards' MMO focused Advertising Payment Gateway was built to address the specialized requirements of large MMO gaming companies. This latest partnership with Nexon underscores the company's commitment to providing the best experience for gamers, MMO game publishers, and advertisers alike. The Super Rewards-Nexon partnership benefits the entire MMO gaming ecosystem: Players have a powerful way to enhance their game experience while earning virtual currency, game publishers enjoy increased user engagement, and advertisers capture relevant, appropriate customer leads.

Super Rewards has a dedicated consumer survey product embedded into the product offering, allowing users to complete quick and easy surveys to earn in-game points and currency. Players can personalize their gaming experience by, with just a few clicks, answering a relevant survey or contest and, in the process, earn free cash for their favorite MMO games.

"We are very excited to bring Nexon's users a highly rewarding and interactive game option that enhances their experience by allowing them to earn NX for free, while ensuring economy fidelity for Nexon America and significantly increasing revenues," said Jason Bailey, GM Virtual Currency, Adknowledge.

"This new program provides an opportunity for our players to take advantage of the in-game NX item shops while enjoying our free-to-play games," said Won Il Sue, Nexon America's Vice President of Business Development

Those interested in earning free NX should go to www.nexon.net, obtain a free Nexon
Passport, and proceed to the "Get NX" page where they will be directed the Earn Free NX offers page. 

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Nexon America, Inc. 

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of
interactive entertainment software and the world's leader in massively multiplayer online games.

Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online
entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

Contact Information

  • Media Contacts:

    Becky Quinlan
    The Conversation Group, for Super Rewards
    Email Contact
    916.508.8050

    Mike Crouch, Nexon America
    Email Contact
    213-858-5952