SOURCE: The Nielsen Company

December 04, 2007 19:30 ET

Nielsen Online Announces October U.S. Search Share Rankings

NEW YORK, NY--(Marketwire - December 4, 2007) - Nielsen Online reports October 2007 data for the Top U.S. Search Providers.

Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.

Table 1: Top 10 Search Providers for October 2007
Ranked by Searches (U.S.)

                          Searches    Share of    Searches per
Provider                   (000)      Searches      Searcher

1.  Google Search         4,400,561     55.5%         40.7
2.  Yahoo! Search         1,490,129     18.8%         26.7
3.  MSN/Windows Live
    Search                1,093,696     13.8%         31.0
4.  AOL Search              292,172      3.7%         14.5
5. Search          229,739      2.9%         11.8
6.  My Web Search            97,595      1.2%         12.3
7.  Comcast Search           46,450      0.6%         10.0
8.  SBC Yellow Pages
    Search                   23,758      0.3%          4.8
9. Search       20,827      0.3%          7.9
10. NexTag Search            19,067      0.2%          2.5

Source: Nielsen Online, MegaView Search

Example: An estimated 4.4 billion search queries were conducted at Google Search, representing 56 percent of all search queries conducted during the given time period.

Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its MegaPanel service. These enhancements include more granular reporting, increased accuracy, an expanded Internet universe and more advanced tracking.

Because of these methodology changes, previous results from MegaPanel-based products, including MegaView Search and MegaView Online Retail, cannot be trended with current results. While we regret that trending data is not presently available, we believe these product enhancements will provide the highest quality data possible to our clients and the marketplace.

About Nielsen Online

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit,

Editor's Note: Please source all data to Nielsen Online.

Contact Information

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    Michelle McGiboney
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