SOURCE: The Nielsen Company

November 25, 2008 10:00 ET

Nielsen Online Announces October U.S. Search Share Rankings

NEW YORK, NY--(Marketwire - November 25, 2008) - Nielsen Online reports October 2008 data for the Top U.S. Search Providers.

Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.

Table 1: Top 10 Search Providers for October 2008, Ranked by Searches (U.S.)

Provider                  Searches (000)  YOY Change   Share of Searches
-------                   --------------  ----------   -----------------
All Search                     7,775,913       -2.0%              100.0%
Google Search                  4,755,493        8.1%               61.2%
Yahoo! Search                  1,311,504      -12.0%               16.9%
MSN/Windows Live                                                        
 Search                          885,567      -19.0%               11.4%
AOL Search                       334,467       14.5%                4.3%
Ask.com Search                   177,131      -22.9%                2.3%
My Web Search                     60,336      -38.2%                0.8%
Comcast Search                    40,246      -13.4%                0.5%
AT&T Worldnet Search              25,474       92.8%                0.3%
NexTag Search                     16,599      -12.9%                0.2%
Dogpile.com Search                14,485      -30.5%                0.2%

Source: Nielsen Online, MegaView Search

Example: An estimated 4.8 billion search queries were conducted at Google Search, representing 61.2 percent of all search queries conducted during the given time period.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Editor's Note: Please source all data to Nielsen Online.

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