SOURCE: The Nielsen Company

August 12, 2008 15:24 ET

Nielsen Online Reports Topline U.S. Data for July 2008

NEW YORK, NY--(Marketwire - August 12, 2008) - Nielsen Online, a service of The Nielsen Company, reports July 2008 data for the Top Parent Companies/Divisions and Top Brands.

Table 1: Top 10 Parent Companies/Divisions for July 2008 (U.S., Home and Work)

Parent                             Unique Audience    Time Per Person
                                             (000)         (hh:mm:ss)
1.   Google                                129,090            1:58:21
2.   Microsoft                             122,321            2:16:47
3.   Yahoo!                                117,885            3:31:30
4.   Time Warner (Division*)               100,448            3:28:40
5.   News Corp. Online                      80,820            1:58:57
6.   InterActiveCorp                        67,552            0:19:34
7.   eBay                                   67,513            1:43:50
8.   Amazon                                 54,154            0:28:32
9.   Wikimedia Foundation                   52,224            0:20:45
10.  Apple Computer                         50,694            1:12:10

*Time Warner division excludes Turner Network's audience.

Example: The data indicates that 50.7 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 12 minutes and 10 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for July 2008 (U.S., Home and Work)

Brand                              Unique Audience    Time Per Person
                                             (000)         (hh:mm:ss)
1.   Google                                123,161            1:18:24
2.   Yahoo!                                116,178            3:33:00
3.   MSN/Windows Live                       99,512            2:12:36
4.   Microsoft                              92,318            0:38:01
5.   AOL Media Network                      91,776            3:40:40
6.   YouTube                                74,809            1:02:57
7.   Fox Interactive Media                  70,103            2:06:53
8.   eBay                                   56,111            1:49:30
9.   Wikipedia                              51,786            0:20:49
10.  Apple                                  50,694            1:12:10

Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of July 2008

Sessions/Visits per Person                                 59
Domains Visited per Person                                108
Web Pages per Person                                    2,431
Duration of a Web Page Viewed                         0:00:53
PC Time per Person                                   67:54:51
Active Digital Media Universe                     164,890,048
Current Digital Media Universe Estimate           223,642,961

Table 4: Active Audience Profile for July 2008 (U.S., Home and Work)

Demographic         Unique   Composition  Sessions per     Average PC
                  Audience           (%)         Month     Time Spent
                     (000)                                  per Month
Male                79,447         48.18            61       71:04:10
Female              85,443         51.82            56       64:58:01
  2  -  11          14,799          8.97            12       13:51:05
 12  -  17          17,579         10.66            26       32:21:34
 18  -  24          12,755          7.74            23       27:22:34
 25  -  34          20,309         12.32            54       65:50:47
 35  -  49          43,849         26.59            76       91:10:50
 55+                38,065         23.09            78       83:21:58
 65+                16,672         10.11            74       74:53:32

Example: The data indicates that of the 165 million users who were actively online during the month of July, 48.2 percent or 79.4 million were male. The average male spent a total of nearly 71 hours and 4 minutes online and logged 61 sessions during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Contact Information

  • Media Contacts:

    Suzy Bausch
    (415) 617-0181

    Michelle McGiboney
    (408) 941-2930

    pr.us@nielsen.com