The Nielsen Company

The Nielsen Company

November 27, 2008 14:00 ET

Nielsen's Insights Positioned to Enhance Wal-Mart Canada's "Store of the Community" Program

MARKHAM, ONTARIO--(Marketwire - Nov. 27, 2008) - The Nielsen Company is pleased to announce it will deliver best-in-class targeting, segmentation and demographic insights to Wal-Mart Canada in support of the retailer's "Store of the Community" program.

Wal-Mart Canada recently signed a three-year licensing agreement for Nielsen's Spectra segmentation and targeting solution - a robust tool that weaves together information about consumers and their communities from several different data sources.

Wal-Mart Canada will use Spectra's insights for its "Store of the Community" program, which ensures that stores stock merchandise that reflects the unique characteristics of the local communities and customers they serve. The program is guided by a dedicated team of Wal-Mart Canada merchants who use Spectra and Census data to identify customer demographics, purchasing behaviour and multicultural population clusters around stores.

"Wal-Mart is one of our largest retail partners in Canada and we look forward to an ongoing relationship with them that will leverage Spectra insights to help drive their business forward," says Neil Weitzman, Group Director, Consumer Panel Services, The Nielsen Company.

Spectra is the only targeting and segmentation solution in the market leveraging actual purchase data through the Nielsen Homescan Consumer Panel. Spectra draws valuable, well-rounded insights using several best-in-class data sources, ultimately helping retailers draw shoppers into the store.

About Wal-Mart Canada

Founded in 1994 and based in Mississauga, Ontario, Wal-Mart Canada serves more than one million Canadians each day at its 310 outlets. With more than 77,000 associates, the company is Canada's fourth largest employer. Launched in 2006, Wal-Mart Canada's "Store of the Community" program allows stores across the country to reflect the individual communities and neighbourhoods they serve, using Nielsen and Census data to focus marketing, merchandise and support of local organizations and charities to meet each individual community's needs. The "Store of the Community" program has grown significantly since its inception and is supported by a dedicated team of professionals who work hard to understand and meet unique market and consumer needs on behalf of Wal-Mart Canada.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

Look for this and other Nielsen Canada news on www.ca.nielsen.com.

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