SOURCE: TACODA

December 05, 2006 10:58 ET

Nine Major Sites Join TACODA Audience Networks™

Contribute 30 Million Monthly Unique Users

NEW YORK, NY -- (MARKET WIRE) -- December 5, 2006 --TACODA®, the world's largest behaviorally-targeted online advertising network, today announced that nine major Web sites including New York Daily News; Career Builder, Inc; Investors.com (Investor's Business Daily®); Merriam-Webster; Britannica.com; American Greetings; NewYorkObserver.com; International Herald Tribune; and Ziff Davis' 1UP Network; have joined TACODA Audience Networks™.

Launched in September 2005 to give major advertisers targeted reach at a scale required for effective online branding campaigns, TACODA Audience Networks™ has grown from 800 individual websites reaching 60 million unique users to more than 4,000 sites reaching 150 million monthly unique users.

Websites participate in the network by providing anonymous information about their visitors and/or by delivering impressions to serve brand advertisements. They receive compensation on a revenue share basis when their information is used to target ads elsewhere on the network, or when they receive targeted ads on their own site. This provides Web sites with a way to achieve new revenue streams, monetize their audience, and increase inventory yields.

"TACODA's industry leading behavioral targeting technology has benefited us, our users, and our advertisers greatly," says Amir Shaikh, Director of Online Business Services at Merriam-Webster and Encyclopedia Britannica. "Our users see advertising that is most likely to interest them which improves the user experience, increases monetization, and provides greater value to our advertisers."

"There has been such extraordinary demand from advertisers that we are pleased to add publishers of this quality to the network which now has access to more than 150 million visitors per month," says Larry Allen, TACODA's Senior Vice President of Marketing and Business Development. "By adding quality sites like these, we are enriching our already potent user profiles and delivering on the promise to deliver brand advertisers within safe and respectable online environments."

"We can now provide critical audiences in nearly every vertical category that advertisers have wanted at a price and performance comparable to the portals," says Curt Viebranz, TACODA's CEO. "As a result, we are seeing more and more repeat business from agencies and clients."

TACODA®, Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Major US media partners include The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and Tribune Interactive.

TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA, Inc.

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