Nobel Prize Celebration Hosted by Entropia Universe

GOTHENBURG, SWEDEN -- (MARKET WIRE) -- December 5, 2006 -- Entropia Universe, the fastest growing and original virtual world with a real cash economy, today announced another world's first -- the hosting of both a virtual and real world party celebrating the outstanding Nobel Prize winners on Sunday, December 10th, in Stockholm, Sweden. The Nobel Laureates, their guests, members of the Swedish Royal family, the Nobel Foundation and the Swedish Academy will celebrate at the official Nobel NightCap party at the Stockholm School of Economics after the prize giving ceremony and banquet at Stockholm Town Hall. MindArk is issuing an open invitation to the world's online partygoers to join the festivities for free.

Jon "Neverdie" Jacobs, the world's most prominent virtual "cylebrity," will be on hand in the Entropia Universe to DJ sets live from Club Neverdie, the world's first virtual nightclub which he founded and promotes. Scenes from the live virtual party will be projected onto walls of the live party in Stockholm, creating an unprecedented combination of live and virtual events giving the impression of the Nobel Laureates and guests in Stockholm dancing and mingling with the Avatars from the Entropia Universe.

"We are honored to have been invited to participate in the Nobel Prize celebrations and are excited about welcoming the Nobel Laureates into Entropia Universe," says Jan Welter, CEO of MindArk, developer of Entropia Universe. "As the world of video games evolves to become more than just a means of two-dimensional entertainment, we are seeing a demand for the integration of real-world features in virtual environments. Individuals are joining the Entropia Universe (EU) community to interact, meet new people, learn and exchange new ideas, reach entrepreneurial aspirations, create societies and even foster new relationships in everyday reality."

The Entropia Universe, innovative since its inception, offers a variety of entertainment and social interaction for its citizens. Users can create their own persona (avatar) via a unique character generation system. They then have the option of choosing from a wide range of professions supported by the colonists on the bustling frontier of the planet Calypso. The Entropia Universe offers opportunities completely different from those of the users' real-life occupations. Entropia uses a system based on Skills and Experience which allows for occupational proficiency in areas ranging from event promotions and store ownership to hunting and mining. The level of trade in Calypso's main cities is an astounding mix of open-air fares and hectic stock exchanges. Entropians buy and sell property, become financially successful, and have even found mates in their virtual world, some of which have resulted in real life marriages. The Entropia Universe is the only virtual entertainment platform that actively supports sales of virtual products with actual cash value within its real economy system. The economy offers the user a secure and safe way to purchase, sell and exchange a multitude of items and services

Real-life currency can easily be exchanged for PED (Project Entropia Dollars) and back again into real money, at a fixed exchange rate of 10 PED to 1 US Dollar. PED allows members to invest in personal development and growth through the acquisition of goods, buildings, and land in the virtual universe.

In December 2004, Entropia Universe set a world record, certified by the Guinness Book of World Records, when it sold the virtual Treasure Island for $26,500 USD (the largest virtual dollar amount spent) to 22-year-old Australian David Storey, a.k.a. "Deathifier." The recent sale of the Space Resort for $100,000 USD to famed gamer, Jon "NEVERDIE" Jacobs, set a new record for the most valuable virtual item ever. In 2005, the Entropia Universe GNP was an estimated $165 million US dollars and is expected to reach over $300 million in 2006.

About Entropia Universe and MindArk

Entropia Universe is a registered trademark of MindArk PE AB. MindArk supports and monitors the services and maintenance of the Entropia Universe site. MindArk began in April of 2003 in Sweden, and has expanded to have partners throughout the world. Entropia Universe was launched in 2003 and has reached over 500,000 registered accounts. MindArk offers the Entropia Universe software to users free of charge with no monthly costs or associated subscription fees. For more information or to download the free Entropia Universe software please visit www.entropiauniverse.com. For more information about EU's developer, MindArk, please visit www.mindark.com.

Contact Information: Contact: Jennifer Fader Terpin Communications Group Tel: (310) 821-6100, ext. 112 jfader@terpin.com