SOURCE: Pharm East

May 31, 2007 09:00 ET

Noni a Natural for Summer First Aid Kits

HiQi Health Noni Juices Provide Topical Relief for Scrapes, Bumps and Bites

KEA'AU, HI--(Marketwire - May 31, 2007) - You can already see the signs. People are playing Frisbee in the park. They're wearing open-toed shoes. Summer is just around the corner, and along with it comes the usual array of cuts, scrapes, bumps, bites, bruises, strains and burns that result from spending more time outdoors. Now is the perfect time to assemble a natural summer first aid kit. And HiQi Health 100% Organic Noni Juices from Pharm East, Inc. (www.pharmeast.com) are the perfect place to start.

Noni, the mega-popular Polynesian "superfruit," has exploded in popularity over the past decade because of its pain and germ-killing properties that can be used topically for numerous summer ills.

Pharm East founder Dr. Rulin Xiu, a Chinese-born herbalist trained as a scientist at UC Berkeley, discovered the healing properties of noni when she moved to Hawaii five years ago. She was so impressed with the fruit that she developed three different noni juices: Noni Health 100%, which is fresh-pressed organic noni juice and nothing else; Noni Health 300%, a concentrate that is manufactured through the use of proprietary, low-heat vacuum condensation technology; and Noni-Goji Juice, which combines the healing power of noni with goji, the longevity berry from the Himalayas.

"I always keep a bottle of Noni Health 300% in the cupboard," says Dr. Xiu. "I've seen it clear up cuts, heal mosquito bites, and even significantly diminish severe cases of acne." Dr. Xiu makes a habit of spreading noni juice over her whole body after taking a bath, adding, "Your skin feels so soft afterwards -- there's nothing like it."

A number of scientific studies have demonstrated noni's power to kill germs. The fruit naturally contains acubin, L-asperuloside and alizarin -- antibacterial agents that have proven effective against a whole slew of different bacteria, including Staphylococcus aureus, Escherchia coli, and Salmonella. Its powerful antiseptic activity keeps cuts, scrapes and bites from getting infected.

Additionally, preliminary studies have shown it has both pain-killing and anti-inflammatory properties, which explains why, anecdotally, it's effective for healing bumps, burns, strains and bruises. One study found noni to be 75 percent as strong as morphine in its analgesic activity -- yet totally safe and side effect-free.

All three of the HiQi Health noni juices come in 16-oz bottles; Noni Health 100% retails for $19.95, Noni-Goji 100% for $29.95, and Noni Health 300% for $49.95. Noni Health 300% additionally comes in a 4-oz bottle, which retails for $12.95. The entire line of HiQi Health products is available for purchase through the company's website at www.hiqihealth.com and through select natural food stores.

Pharm East Inc. is a leading developer and producer of unique nutritional technologies for the dietary supplement industry worldwide. Since 1996, Pharm East Inc. has been developing and manufacturing patented, proprietary formulations. To ensure the highest efficacy, all of the ingredients and formulas used in Pharm East's products are produced at its own manufacturing facilities located in China and Hawaii. Pharm East puts strong emphasis on quality control at every stage of processing, from raw ingredient selection to harvesting to processing. In addition, Pharm East supports clinical research to substantiate its products' health advantage.

For more information about the HiQi Health line of noni products, or any of the other HiQi products developed by Pharm East, visit www.hiqihealth.com.

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