OTC Bulletin Board : NRTLQ


October 22, 2009 14:15 ET

Nortel Delivers Critical New Resources to Transform Business Continuity into Competitive Advantage

Showcases Technologies, Services to Fortify Operations in Extreme Circumstances

DALLAS, TEXAS--(Marketwire - Oct. 22, 2009) - Global pandemics, natural disasters, and the potential for orchestrated attacks on information systems are very real threats to organizations today. Such events could immobilize personnel and render communications systems inoperable. To help companies maintain constant customer availability and minimize business disruption even under the most extreme conditions, Nortel(1) (OTCBB:NRTLQ) today introduced the Disaster Recovery and Business Continuity Planning Resource Center (

"Nortel is taking a proactive approach to educating businesses about the challenges as well as solutions available to them," said Sheila McGee-Smith, president and principal analyst, McGee-Smith Analytics. "This is a very timely initiative to help Nortel customers understand the benefits and necessary steps to take in creating a comprehensive continuity plan using communications solutions that often are already in place, such as contact center, voice portal and outbound dialing applications."

Nortel's portfolio of solutions and services delivers the foundation that companies require to be prepared for the worst. The new on-line solutions resource center consolidates the most detailed, holistic view of best practices and solutions.

Costs to businesses from a global flu pandemic alone are anticipated to run as high as $3 trillion and render nearly 40 percent of the employee population ill, according to the World Bank. Natural disasters such as floods, earthquakes and tsunamis are expected to create greater problems, displacing thousands of workers and disrupting productivity with the potential to create huge liabilities and bankrupt unprepared businesses. Against this backdrop, it is the ability to keep operations up-and-running, regardless of the situation, which will drive customer confidence and provide competitive differentiation, particularly for entities that provide essential and real-time services.

"Business continuity has to be proactive. It needs to be part of the business operations plan before disaster strikes," said We Durow, vice president Global Marketing, Enterprise Solutions, Nortel. "Enterprises risk alienating customers and losing significant financial resources if their business are unavailable even for short periods. However, enterprises that are prepared and continue to serve customers stand to enhance customer loyalty and grow market share."

Business Continuity: Nortel's Holistic View

The Business Continuity and Disaster Recovery Resource Center is designed to provide a centralized repository for Business Continuity solutions and services as well as other useful links and resources. Among the new resources available are:

In addition to these business continuity assets, Nortel is delivering new programs such as Change the Oil that enable customers to maximize their performance and get new applications, solutions and services in a more cost-effective manner.

Web releases are intended to provide customers, shareholders and employees with additional information, background and context on events and trends affecting Nortel and the market as a whole. Breaking news and announcements will be communicated through news releases.

(1)Nortel, the Nortel logo and the Globemark are trademarks of Nortel Networks.

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