SOURCE: Notch Novelty Corporation

November 29, 2007 08:01 ET

Notch Novelty Receives $100,000-Plus Order for New Item

SHANGHAI, CHINA--(Marketwire - November 29, 2007) - Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items, reported today their receipt of a purchase order from one of the country's largest value retailers for over $100,000. The order is for a new item developed earlier in the year.

"Notch's new iCAN Do-It-Yourself Suncatcher is the best of its kind in the value market," states Brett Weiss, CEO of Notch Novelty Corporation. "We knew we were on to something during development. The competing products are pricey, difficult to use and often don't deliver the best quality results that the kids and parents are hoping to see. The buyers had years of bad experiences to overcome, but the results are coming in! We have already begun production on new designs and new display vehicles for our upcoming 2008 Product Introduction Cycle. We expect big things with projected sales of at least $500,000 on this item alone for 2008."

Notch will make announcements regarding the 2008 Marketing Plan and Product Introduction Cycle in the coming weeks.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at or by visiting high-value retailers in your neighborhood.

Please visit the company website at: for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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