SOURCE: Notch Novelty Corporation

November 15, 2007 08:01 ET

Notch Novelty Ships First UK Orders

SHANGHAI, CHINA--(Marketwire - November 15, 2007) - Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items, announced expansion into European markets. Recent shipments to the United Kingdom mark the first introduction of Notch-developed products into that country.

"Europe is an excellent market for growth in our industry right now," states Brett Weiss, CEO of Notch Novelty Corporation. "The Euro is strong and is driving the economies of the countries where our products are successful. A greater benefit is that the value of the Pound and the Euro is so much higher than the US Dollar, the rising costs of Chinese goods can be more readily absorbed there. We will continue to expand throughout Europe and other international markets to diversify our risk against a stagnant US economy."

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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